Web Survey Bibliography
Title Fundamentals of Marketing Research
Author Smith, S. M., Albaum, G.
Source SAGE Publications:
Year 2004
Access date 17.01.2005
Abstract
Fundamentals of Marketing Research covers all facets of marketing research including method, technique, and analysis at all levels. The methodological scope regarding research design, data collection techniques, and measurement is broad with three chapters devoted to the critical area of measurement and scaling. The presentation is from primarily a pragmatic and user-oriented perspective which aides the student to evaluate the research presented to them. This text explores cutting-edge technologies and new horizons while ensuring students have a thorough grasp of research fundamentals.
Access/Direct link
Year of publication2004
Bibliographic typeBook
Web survey bibliography - Albaum, G. (8)
- A multi-group analysis of online survey respondent data quality: Comparing a regular USA consumer panel...; 2016; Golden, L.; Albaum, G.; Roster, C. A.; Smith, S. M.
- Internet-Based Surveys: Methodological Issues; 2014; Albaum, G., Brockett, P., Golden, L., Han, V., Roster, C. A., Smith, S. M., Wiley, J. B.
- Topic sensitivity and research design: effects on internet survey respondents' motives; 2014; Albaum, G., Roster, C. A., Smith, S. M.
- Why People Agree to Participate in Surveys; 2012; Albaum, G., Smith, S. M.
- Visiting item non-responses in internet survey data collection; 2011; Albaum, G., Roster, C. A., Smith, S. M., Wiley, J. B.
- Designing Web Surveys in Marketing Research: Does Use of Forced Answering Affect Completion Rates?; 2010; Albaum, G., Roster, C. A.,Wiley, J. B., Rossiter, J., Smith, S. M.
- Applying theory to structure respondents' stated motivations for participating in web surveys; 2009; Han, V., Albaum, G., Wiley, J. B., Thirkell, P.
- Fundamentals of Marketing Research; 2004; Smith, S. M., Albaum, G.