Web Survey Bibliography
Title A field study comparing online and offline data collection methods for identifying product attribute preferences using conjoint analysis
Author Sethuraman, R., Kerin, R. A., Cron, W. L.
Source Journal of Business Research, 58, 5, pp. 602-610
Year 2005
Database ScienceDirect; ProQuest
Access date 01.02.2005
Abstract Do online and offline data collection methods yield different attribute preferences in an importance-rating task and a choice-based conjoint analysis task? This question is addressed in a field study designed to identify promising attributes for a new generation of wireless telephone handsets in an actual product development context. No practical differences in attribute preferences were observed between data collection methods when attribute preferences were measured using a direct importance-rating question. However, significant differences in attribute preferences were observed between the methods in the choice-based conjoint analysis task. Moreover, the online data collection method was judged superior to a traditional offline (paper-and-pencil) method on the basis of internal consistency and predictive (face) validity. These findings support the use of Internet/Web-enabled technology for conjoint analysis data collection. Other implications for research practice are discussed.
Year of publication2005
Bibliographic typeJournal article
Web Survey Bibliography - Email surveys (319)
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- Overcoming challenges to conducting online surveys; 2007; Ye, J.
- Opportunities and constraints of electronic research; 2007; Roberts, L. D.
- Online market research, 5th Edition; 2007; Comley, P.
- Mixed-mode surveys with Netservey; 2007; Papagiannidis, S., Li, F.
- Lessons learned: Converting a telephone survey panel to an internet panel; 2007; Roe, D. J., Stockdale, J., Farrelly, M., Heinrich, T.
- Electronic data collection methods; 2007; Singh, M., Burgess, S.
- A comparison of forced-choice and mark-all-that-apply formats for gathering information on health insurance...; 2007; Ericson, L., Nelson, C. T.
- When epidemiology meets the internet: Web-based surveys in the millennium cohort study ; 2007; Smith, B., Smith, T. C., Gray, G. C., Ryan, M. A. K.
- Email Surveys in Educational Research: Ethical and Net-Cultural Concerns; 2007; Nguyen, C. H.
- Data Preservation; 2007; Wyner, G. A.
- Visual Design, Order Effects, and Respondent Characteristics in a Self-Administered Survey; 2007; Stern, M. J., Dillman, D. A., Smyth, J. D.
- Effects of Answer Space Size on Responses to Open-ended questions in mail surveys; 2007; Israel, G. D.
- Understanding people. Sample matching; 2006; Rivers, D.
- The anonymous elect. Market research through online access panels; 2006; Postoaca, A.
- Testing on the Internet: Issues, challenges and opportunities in the field of occupational assessment...; 2006; Bartram, D.
- A framework for survey breakoffs; 2006; Peytchev, A.
- Standard Definitions: Final Dispositions of Case Codes and Outcome Rates for Surveys 2006; 2006
- Online Student Ratings: Increasing Response Rates; 2006; Nelson, D. L.
- Using email questionnaires for research: Good practice in tackling non-response; 2006; Michaelidou, N., Dibb, S.
- Conducting Intensive Interviews Using Email; 2006; McCoyd, J. L. M., Schwaber Kerson, T.
- Sampling Methods for Web and E-mail Surveys; 2006; Fricker, R. D.
- An Application of E-mail Suvey Using a Word Form; 2006; Graeml, A. R., Csillag, J. M.
- Conducting Online Surveys; 2006; Van Selm, M., Jankowski, N. W.
- Comparison of Web and mail surveys for studying secondary consequences associated with substance use...; 2006; McCabe, S. E., Couper, M. P., Cranford, J. A., Boyd, C. J.
- The total survey error approach. A guide to the new science of survey research; 2005; Weisberg, H. F.
- E-mail versus Web survey response rates among health education professionals; 2005; Kittleson, M. J., Brown, S. L.
- Using the Internet to Survey College Students About Their Law School Plans; 2005; Meinhold, S. S., Gleiber, D. W.
- Similarity and Helping Behavior on the Web: The Impact of the Convergence of Surnames Between a Solicitor...; 2005; Guéguen, N., Pichot, N., Le Dreff, G.
- Effects of Survey Mode on Self-Reports of Adult Alcohol Consumption: A Comparison of Mail, Web and Telephone...; 2005; Link, M. W., Mokdad, A.
- Electronic Surveys – Pros and Cons; 2005; Anonymous
- A Report on the 2005 ISSP Non-Response Survey; 2005; Smith, T. W.
- Modes of Data Gathering in International Survey Research; 2005; Diez-Nicolás, J.
- Prenotification in online access panel surveys: E-mail versus mobile text messaging (SMS); 2005; Neubarth, W., Bosnjak, M., Bandilla, W., Couper, M. P., Kaczmirek, L.
- E-mail Subject Lines and Their Effect on Web Survey Viewing and Response; 2005; Porter, S. R., Whitcomb, M. E.
- E-mail and mixed mode database surveys revisited: Exploratory analyses of factors affecting response...; 2005; Roy, A., Berger, P. D.
- Web-based and Mailed Questionnaires: A Comparison of Response Rates and Compliance; 2005; Baelter, K., Balter, O., Fondell, E., Trolle-Lagerros, Y.
- Smoking Cessation Research via the Internet: A Feasibility Study; 2005; Stoddard, J. L., Delucchi, K. L., Muñoz, R. F., Collins, M., Pérez-Stable, E. J., Augustson,...
- Predicting Smapled Respondents' Likelihood to Cooperate in a Mail Survey: Part III; 2005; Burks, A. T., Lavrakas, P. J., Bennett, M.
- The Effect of Incentives on Two Physician Mail Surveys: A Response Rate Comparison; 2005; Christian, J.
- Online Data Collection: Strategies for Research; 2005; Granello, D. H., Wheaton, J. E.
- A field study comparing online and offline data collection methods for identifying product attribute...; 2005; Sethuraman, R., Kerin, R. A., Cron, W. L.
- Perceptions of journal quality and research paradigm: results of a web-based survey of British accounting...; 2005; Lowe, A., Locke, J.
- Segmenting Internet shoppers based on their Web-usage-related lifestyle: a cross-cultural validation; 2005; Brengman, M., Geuens, M., Weijters, B., Smith, S. M., Swinyard, W. R.
- The Data Documentation Initiative. The value and significance of a worldwide standard; 2004; Blank, G., Rasmussen, K. B.
- Asking questions. The definitive guide to questionnaire design-for market research, political polls,...; 2004; Bradburn, N. M., Sudman, S., Wansink, B.
- When the Ethic is Functional to the Method: The Case of E-Mail Qualitative Interviews; 2004; Olivero, N., Lunt, P.