Web Survey Bibliography
Title Optimizing Prize Values in Web Surveys: Further Examination of the Immediacy Effect
Access date 01.04.2005
Abstract Prize draws are frequently used as an incentive in Web surveys and have been shown to out-perform other incentives, including prepaid and promised monetary incentives (Bosnjak & Tuten, 2003). Further, Tuten, Galesic, and Bosnjak (2004), using the immediacy effect as a theoretical basis, illustrated the effectiveness of immediate notification of prize draw outcomes for enhancing response rates and minimizing incomplete participation. Willingness to participate and complete response were significantly higher when participants were told that the prize draw outcomes would be announced immediately upon submission of the survey than when participants were told that prize draw winners would be announced in a few weeks. The current study seeks to build upon that earlier work by examining the optimization between prize value and immediacy or delayed gratification. According to the standard discounted utility model, the utility of future events is discounted by a constant rate, which motivates people to prefer immediate over delayed rewards. A modification of this model is hyperbolic discounting model, which accommodates the empirical observation that discounting rates decline over time. Applied to prize draws in Web-based surveys, the standard discounted utility model suggests that people will prefer immediate notification of prize draw winners over delayed notification until the point at which the present value of the prize draw amount in the delayed condition exceeds the present value of the prize in the immediate condition. In other words, because people tend to discount values paid in the future, immediate notification prizes can be of lesser value than those in the delayed condition while still achieving higher response and completion rates. Consequently, this study investigates the optimal prize values in immediate and delayed conditions to minimize nonresponse and incomplete participation. References:Bosnjak, M. & Tuten, T.L. (2003). Prepaid and promised incentives in Web surveys - An Experiment. Social Science Computer Review, 21 (2), 208-217.Tuten, T., Galesic, M. & Bosnjak, M. (2004). Effects of immediate versus delayed notification of prize draw results on response behavior in Web surveys: An experiment. Social Science Computer Review, 22 (3), 377-384.
Access/Direct link Homepage - conference (abstract)
Year of publication2005
Bibliographic typeConferences, workshops, tutorials, presentations
Web Survey Bibliography - 2005 (417)
- The psychometric properties of pen-and-pencil and internet versions of the midlife women's symptom index...; 2005; Im, E. O., Chee, W., Bender, M., Cheng, C.- Y., Tsai, H.- M., Kang, N. M., Lee, H. S.
- Personality of people using Chat: An on-line research; 2005; Anolli, L., Villani, D., Riva, G.
- An overview of the ethics of cyber-space research and the implication for nurse educators; 2005; Haigh, C., Jones, N. A.
- Build and Field Surveys Online, Easily; 2005; King, N.
- Technical Writers Turn to Web Surveys; 2005; Vriend, P.
- Taking surveys to the next level; 2005; Chen, A.
- PhpESP stands test of time; 2005; Rapoza, J.
- Conducting Primary Research Online; 2005; Foy, A.
- Persuasiveness on the Internet: Factors influencing participation in Web survey; 2005; Zajac, J.
- Consumer adoption of online grocery buying: a discriminant analysis; 2005; Hansen, T.
- Demands on web survey tools for epidemiological research; 2005; Baelter, O., Baelter, K.
- Unit (non)response in Web-based access panel surveys: An extended planned-behavior approach; 2005; Bosnjak, M., Tuten, T. L., Wittmann, W. W.
- Challenges of Internet Recruitment: A Case Study with Disappointing Results; 2005; Koo, M., Skinner, H.
- Conjoint-Analysen im Internet. Zu Risiken und Nebenwirkungen; 2005; Melles, T., Daiber, A.
- TV research Online: The strenght of the Eco-Symbols; 2005; Mocigemba, D.
- Options of automating internet-based Career-counselling - an example; 2005; Montel, C.
- Online Interviews as an Instrument of the Development of Organizations. A Meta-Analysis of Online Surveys...; 2005; Poetschke, M., Simonson, J.
- Ein online Experiment: Varianten der online Fragebogengestaltung und ihr Einfluss auf die Bearbeitungseffizienz...; 2005; Sabin, S., Jirasko, M.
- The Quality of Ego-Centered Network Data: A comparison of online versus offline data collection; 2005; Snijders, C., Matzat, U.
- Data Quality in On-line Surveys; 2005; Stangl, A.
- Do not touch data from late-received online questionnaires: Analysis of late responder in a closed-pool...; 2005; Stieger, S., Voracek, M.
- Dynamic Interviewing Program (DIP): Online- Interviews via ICQ; 2005; Stieger, S., Reips, U. -D.
- Effects of online surveys on data quality; 2005; Taddicken, M., Reiser, S.
- Challenges in conducting longitudinal randomized controlled trials online - The story of evaluating...; 2005; Davidovich, U.
- The spam problem from the point of view of the working group NEON; 2005; Escher, C., von Heesen, B., Lipsmeier, G., Dallwitz-Wegner, D., Daiber, A.
- Onlinebefragungen kostenlos - Der "Befrager"; 2005; Hansen, C.
- CIAO - Online Research-Barometer; 2005; Irmer, C.
- Analysing and visualising logfiles: the Individualised SiteMap tool ISM; 2005; Kralisch, A., Berendt, B.
- www.eccor-panel.org - Ein deutsch-polnisches Online-Access-Panel als Messstation kultureller Werte und...; 2005; Krawietz, M.
- Using mobile technology to increase responses of people with an active lifestyle; 2005; Neubarth, W., Kaczmirek, L., Bosnjak, M., Bandilla, W.
- Online graphic rating scales; 2005; Siegmar, O.
- Optimizing Prize Values in Web Surveys: Further Examination of the Immediacy Effect; 2005; Tuten, T. L., Galesic, M., Bosnjak, M.
- Personalization, authentication and self-disclosure in self-administered Internet surveys; 2005; Joinson, A. N., Woodley, A., Reips, U. -D.
- Progress indicators in filter based surveys. Individual and dynamic calculation methods; 2005; Kaczmirek, L., Neubarth, W., Bosnjak, M., Bandilla, W.
- Active User Sampling. Intercept surveys without popups; 2005; Kaczmirek, L., Neubarth, W.
- Case Study: Fraunhofer-Gesellschaft Knowledge Management Online-Survey; 2005; Karapidis, A., Schnalzer, K., Wesoly, M.
- The importance of ensuring anonymity in online research; 2005; Leidenfrost, B., Strassnig, B.
- Impact of Topic Salience, Survey Length, and Incentive Type on Response-Rates in a Web-Based Survey:...; 2005; Lindner, S., Marcus, B., Bosnjak, M., Pilischenko, S., Melzer, S., Schuetz, A.
- Datacollection and Datahandling with the crosssite Sample of the OnSite-Survey in the AGOF Project "...; 2005; Lipsmeier, G.
- Lessons From An Online Experiment; 2005; Loewe, G., Read, D., Airoldi, M.
- Web survey response rates compared to other modes - A meta-analysis; 2005; Lozar Manfreda, K., Bosnjak, M., Haas, I., Vehovar, V.
- Online-Studien im Bereich b2b - Erfahrungen aus der Luftfahrtbranche; 2005; Althoff, S.
- Online Surveys in Travel Behaviour Research; 2005; Baeumer, M.
- Effects of two innovative techniques to apply incentives in online access panels; 2005; Bosnjak, M.
- The quality of internet survey data; 2005; Denscombe, M.
- Measurement of Internet usage - Survey and problems; 2005; Fisch, M.
- Online oder CATI? Ein komplexes Methodenexperiment; 2005; Follmer, R.
- From short message service (SMS) - questionnaires to mobile Internet surveys: Integrating the mobile...; 2005; Friedrich-Freksa, M., Liebelt, M.
- Visual analogue scales in online surveys; 2005; Funke, F.
- Visual Analogue Scales in Internet-based Surveys; 2005; Gnambs, T.