Web Survey Bibliography
Title Consumer adoption of online grocery buying: a discriminant analysis
Author Hansen, T.
Source International Journal of Retail & Distribution Management, 33, 2, pp. 101-121
Year 2005
Database Ingenta Select
Access date 24.04.2005
Abstract Purpose - To empirically investigate whether consumers who have adopted online grocery buying perceive this way of shopping differently from other online consumers. Design/methodology/approach - The data presented in this study were collected from an online (web-based) survey of US consumers using self-administered questionnaires. Data from 784 US online consumers are analyzed. Findings - Multiple discriminant results suggest that online grocery shopping adopters attach higher compatibility, higher relative advantage, more positive social norms, and lower complexity to internet grocery shopping both compared with consumers who have never bought anything on the internet yet and also compared with consumers who have purchased goods/services on the internet but not groceries. The results also suggest that online grocery shopping adopters have higher household incomes than non-adopters. Research limitations/implications - This research used a single respondent as a household representative. Since grocery buying concerns the entire household, this procedure assumes that the selected respondent provides answers which are representative of the household's opinion. Practical implications - Provides practical advice to online retail managers on how to attract different consumer online grocery segments. Originality/value - This paper investigates both experienced and inexperienced online grocery consumers. Thereby the paper adds to the understanding on how different groups of online consumers perceive characteristics of the online grocery channel.
Access/Direct link
Ingenta Select (full text)
Year of publication2005
Bibliographic typeJournal article
Web Survey Bibliography - 2005 (418)
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- Improving Web Based Intercept Surveys: A Framework For The Active User Sampling; 2005; Kaczmirek, L., Neubarth, W.
- Comparing the Knowledge Networks Web-Enabled Panel and the In-Person 2002 General Social Survey: Experiments...; 2005; Smith, T. W., Li, R. J., Pulliam, P.
- Data Collection Mode Effects Controlling for Sample Origins in a Panel Study: Telephone versus Internet...; 2005; Dennis, J. M., Chatt, C.Li, R. J.; de Rouvray, C.Pulliam, P.; de Rouvray, C.
- Translucent is the mind of the web user; 2005; Britschgi, M.
- Comparing response distributions of offline and online data collection methods; 2005; Schillewaert, N., Meulemeester, P.
- Online focus groups; 2005; Reid, D. J., Reid, F. J. M.
- A Typology of Real-Time Validations in Web-Based Surveys; 2005; Peytchev, A., Crawford, S. D.
- Pediatric Gastroenterology Workforce Survey, 2003-2004; 2005; Crandall, W., Barnard, J., Cohen, M., Colletti, R., Ferry, G., Harnsberger, J., Hart, M., Rosenthal,...
- Interaction in cyberspace: an online focus group; 2005; Kenny, A. J.
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- Improving Customer Experience via Text Mining; 2005; Lakshminarayan, C., Yu, Q., Benson, A.
- An Empirical Evaluation of Three Web Survey Design Principles; 2005; Healey, B., MacPherson, T., Kuijten, B.
- In my opinion; 2005; Haley, F.
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- Online has all the answers; 2005; Buxton, P.
- Survey Says...Or Does It? Fun with Statistics; 2005; Crawford, W.
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- Online Data Collection: Strategies for Research; 2005; Granello, D. H., Wheaton, J. E.
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