Web Survey Bibliography
Title Consumer adoption of online grocery buying: a discriminant analysis
Author Hansen, T.
Source International Journal of Retail & Distribution Management, 33, 2, pp. 101-121
Year 2005
Database Ingenta Select
Access date 24.04.2005
Abstract Purpose - To empirically investigate whether consumers who have adopted online grocery buying perceive this way of shopping differently from other online consumers. Design/methodology/approach - The data presented in this study were collected from an online (web-based) survey of US consumers using self-administered questionnaires. Data from 784 US online consumers are analyzed. Findings - Multiple discriminant results suggest that online grocery shopping adopters attach higher compatibility, higher relative advantage, more positive social norms, and lower complexity to internet grocery shopping both compared with consumers who have never bought anything on the internet yet and also compared with consumers who have purchased goods/services on the internet but not groceries. The results also suggest that online grocery shopping adopters have higher household incomes than non-adopters. Research limitations/implications - This research used a single respondent as a household representative. Since grocery buying concerns the entire household, this procedure assumes that the selected respondent provides answers which are representative of the household's opinion. Practical implications - Provides practical advice to online retail managers on how to attract different consumer online grocery segments. Originality/value - This paper investigates both experienced and inexperienced online grocery consumers. Thereby the paper adds to the understanding on how different groups of online consumers perceive characteristics of the online grocery channel.
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Ingenta Select (full text)
Year of publication2005
Bibliographic typeJournal article
Web Survey Bibliography - International Journal of Retail & Distribution Management (7)
- Customer perceptions of e-service quality in online shopping; 2005; Lee, G.-G., Lin, H.-F.
- Global e-tailing: US consumers' intention to shop for cultural products on the internet; 2005; Lee, S.-E., Littrell, M. A.
- Consumer adoption of online grocery buying: a discriminant analysis; 2005; Hansen, T.
- Identifying key factors affecting consumer purchase behavior in an online shopping context; 2003; Park, C. -H., Kim, Y. -G.
- Exploratory study into wireless application protocol shopping; 2002; Fenech, T.
- Cyber retailing in the UK: the potential of the Internet as a retail channel; 1999; Doherty, N. F., Ellis-Chadwick, F., Hart, C. A.
- The role of computer-based test interpretation (CBTI) in occupational assessment; 1995; Bartram, D.