Web Survey Bibliography
Title An Empirical Evaluation of Three Web Survey Design Principles
Author Healey, B., MacPherson, T., Kuijten, B.
Source Marketing Bulletin, 16, pp. 1
Year 2005
Database ProQuest
Access date 26.04.2005
Full text pdf (65k)
Abstract Web-based surveys present market researchers with a number of advantages in terms of speed and cost compared with other modes of research. However, online questionnaires often suffer from low response rates and technical issues. This prompted Dillman, Totora and Bowker (1998) to put forward a series of respondent-friendly design principles aimed at improving web questionnaire response rates and data quality. While these principles appear useful, empirical evidence validating them is sparse. This paper reports the results of a research project that tested a subset of Dillman et al's (1998) principles relating to: the structure of the first question; the use of graphical symbols conveying point of completion; and the use of double banking for multiple response questions. The results do not lend strong support to the principles tested, and further research is therefore required to clarify whether their adoption can significantly improve response to online questionnaires.
Access/Direct link ProQuest (abstract)
Year of publication2005
Bibliographic typeJournal article
Web Survey Bibliography - 2005 (418)
- Data Quality Issues in a Multimode Survey; 2005; Wilson, C., Wright, D., Barton, T., Guerino, P.
- Web Survey Methodologies: A Comparison of Survey Accuracy; 2005; Krosnick, J. A., Nie, N., Rivers, D.
- Non-interviews in Mobile Phone Surveys; 2005; Vehovar, V.
- Quality Assessed: Cellular Phone Surveys versus Traditional Telephone Surveys; 2005; Steeh, C. G.
- Testing the Impact of Caller ID Technology on Response Rates in a Mixed Mode Survey; 2005; Trussell, N., Lavrakas, P. J.
- Re-examining Approaches to Achieving High Response Rates on Web-based Surveys of Post-secondary Students...; 2005; Lodato, B. N., Ghadialy, R.
- Qualitative Comparison of Paper and Online Self-Administered Modes; 2005; Grigorian, K. H., Sederstrom, S.
- Evaluating Nonsampling Errors in a Study Comparing Data Collected by Mail and Using the Web; 2005; Lesser, V. M., Newton, L.
- Effectiveness of E-mail and Paper Mail Notifications for Internet Surveys; 2005; Ruggiere, P., Ver Duin, D'Arlene
- Transforming a Paper Survey into a Web-based Survey: Respondent Experiences; 2005; Luyegu, A.
- A Profile of Self-Selecting Web Respondents; 2005; Guerino, P.
- What's Up Doc? Mixing Web and Mail Methods in a Survey of Physicians; 2005; Beebe, T. J., Locke, G. R., Barnes, S. A.
- Predicting Smapled Respondents' Likelihood to Cooperate in a Mail Survey: Part III; 2005; Burks, A. T., Lavrakas, P. J., Bennett, M.
- Sound Bytes: Capturing Audio in Survey Interviews; 2005; Hansen, S. E., Krysan, M., Couper, M. P.
- (Inter) Net Gain? Experiments to Increase Web-Based Response; 2005; Tourkin, S., Cox, S., Parmer, R., Zukerberg, A.
- Does Type of Pre-Notification Affect Web Survey Response Rates?; 2005; Harmon, M., Westin, E., Levin, K.
- Did You Get The Message? Using E-Mail and SMS for Prenotification in Web Surveys; 2005; Neubarth, W., Bosnjak, M., Bandilla, W., Couper, M. P., Kaczmirek, L.
- Analysis of Break-off Patterns in Web Surveys; 2005; Ahsan, S., Broach, R. J.
- The Effect of Incentives on Two Physician Mail Surveys: A Response Rate Comparison; 2005; Christian, J.
- Value and Timing Strategies in Prize Draws: A Further Examination of the Immediacy Effect in Web Surveys...; 2005; Tuten, T. L., Galesic, M., Bosnjak, M.
- Comparative Analyses of Parallel Paper, Phone, and Web Surveys With and Without Incentives: What Differences...; 2005; Olsen, D., Call, V., Wygant, S.
- Characteristics Related to Cell Phone Status: Why Generation Y Should be Targeted; 2005; Hancock, L.
- The Labelling Game: A Conceptual Exploration of Deviance on the Internet; 2005; Denegri-Knott, J., Taylor, J.
- Mode Effects for Hybrid Telephone/Internet Surveys and Reaching Cellphone-Only Households; 2005; Kulp, D., Herrmann, M., Dutwin, D., Lavine, S.
- In Search of Equivalency across Modes: Experimental Results Comparing Alternative Question Formats for...; 2005; Christian, L. M., Dillman, D. A., Smyth, J. D.
- Survey Mode Effects: Comparison between Telephone and Web; 2005; Speizer, H., Baker, R. P., Schneider, K.
- How Does Social Desirability Affect Responses?: Differences in Telephone and Online Surveys; 2005; Taylor, H., Krane, D., Thomas, R. K.
- Young Cell Phone Users and Voting Behavior in Georgia in 2004; 2005; Bason, J. J.
- Comparing Check-All and Forced-Choice Question Formats in Web Surveys: The Role of Satisficing, Depth...; 2005; Smyth, J. D., Dillman, D. A., Christian, L. M., Stern, M. J.Chou, C.; de Rouvray, C.Christianson DeMay...
- Improving Web Based Intercept Surveys: A Framework For The Active User Sampling; 2005; Kaczmirek, L., Neubarth, W.
- Comparing the Knowledge Networks Web-Enabled Panel and the In-Person 2002 General Social Survey: Experiments...; 2005; Smith, T. W., Li, R. J., Pulliam, P.
- Data Collection Mode Effects Controlling for Sample Origins in a Panel Study: Telephone versus Internet...; 2005; Dennis, J. M., Chatt, C.Li, R. J.; de Rouvray, C.Pulliam, P.; de Rouvray, C.
- Translucent is the mind of the web user; 2005; Britschgi, M.
- Comparing response distributions of offline and online data collection methods; 2005; Schillewaert, N., Meulemeester, P.
- Online focus groups; 2005; Reid, D. J., Reid, F. J. M.
- A Typology of Real-Time Validations in Web-Based Surveys; 2005; Peytchev, A., Crawford, S. D.
- Pediatric Gastroenterology Workforce Survey, 2003-2004; 2005; Crandall, W., Barnard, J., Cohen, M., Colletti, R., Ferry, G., Harnsberger, J., Hart, M., Rosenthal,...
- Interaction in cyberspace: an online focus group; 2005; Kenny, A. J.
- The value of online surveys; 2005; Evans, J. R., Mathur, A.
- Improving Customer Experience via Text Mining; 2005; Lakshminarayan, C., Yu, Q., Benson, A.
- An Empirical Evaluation of Three Web Survey Design Principles; 2005; Healey, B., MacPherson, T., Kuijten, B.
- In my opinion; 2005; Haley, F.
- Studying marriage and family therapists in the 21st century: Methodological and technological issues; 2005; Northey, N. F. Jr.
- Online has all the answers; 2005; Buxton, P.
- Survey Says...Or Does It? Fun with Statistics; 2005; Crawford, W.
- Websurveyor debuts free web polling tool; 2005; Anonymous
- FIRM: FIRM to release a free and easy-to-use questionnaire designer; 2005; Anonymous
- Online Data Collection: Strategies for Research; 2005; Granello, D. H., Wheaton, J. E.
- Eight tips offer best practices for online MR; 2005; Kottler, R. E.
- Get the most from Net-based panel research; 2005; Philpott, G.