Web Survey Bibliography
Title Online focus groups
Author Reid, D. J., Reid, F. J. M.
Source International Journal of Market Research, 47, 2, pp. 131
Year 2005
Database ProQuest
Access date 28.04.2005
Abstract This study compares face-to-face (FTF) focus groups with focus groups conducted via computer-mediated communication (CMC), using a range of outcome, process and subjective measures. Sixteen groups of three undergraduates participated in focus group discussions under FTF and CMC conditions on two different topics. Topics, communication condition and order of discussion were counterbalanced over groups. Among the results, it was found that, after controlling for the greater number of contributions made by participants in FTF discussions, more ideas and answers were generated in CMC than in FTF discussions; 21, 20 and seven participants preferred the CMC, FTF and 'either' discussion setting, respectively. The results suggest that CMC may be a viable alternative to FTF focus groups for certain purposes. Limitations and directions for future research are discussed.
Access/Direct link ProQuest (abstract)
Year of publication2005
Bibliographic typeJournal article
Web Survey Bibliography - 2005 (418)
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- Comparing response distributions of offline and online data collection methods; 2005; Schillewaert, N., Meulemeester, P.
- Online focus groups; 2005; Reid, D. J., Reid, F. J. M.
- A Typology of Real-Time Validations in Web-Based Surveys; 2005; Peytchev, A., Crawford, S. D.
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- Interaction in cyberspace: an online focus group; 2005; Kenny, A. J.
- The value of online surveys; 2005; Evans, J. R., Mathur, A.
- Improving Customer Experience via Text Mining; 2005; Lakshminarayan, C., Yu, Q., Benson, A.
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- Online Data Collection: Strategies for Research; 2005; Granello, D. H., Wheaton, J. E.
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