Web Survey Bibliography
Title Online focus groups
Author Reid, D. J., Reid, F. J. M.
Source International Journal of Market Research, 47, 2, pp. 131
Year 2005
Database ProQuest
Access date 28.04.2005
Abstract This study compares face-to-face (FTF) focus groups with focus groups conducted via computer-mediated communication (CMC), using a range of outcome, process and subjective measures. Sixteen groups of three undergraduates participated in focus group discussions under FTF and CMC conditions on two different topics. Topics, communication condition and order of discussion were counterbalanced over groups. Among the results, it was found that, after controlling for the greater number of contributions made by participants in FTF discussions, more ideas and answers were generated in CMC than in FTF discussions; 21, 20 and seven participants preferred the CMC, FTF and 'either' discussion setting, respectively. The results suggest that CMC may be a viable alternative to FTF focus groups for certain purposes. Limitations and directions for future research are discussed.
Access/Direct link ProQuest (abstract)
Year of publication2005
Bibliographic typeJournal article
Web Survey Bibliography - International Journal of Market Research (65)
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- Coverage error in internet surveys Can fixed phones fix it?; 2012; Vicente, P., Reis, E.
- The impact of two-stage highly interesting questions on completion rates and data quality in online...; 2012; M, Hansen, J. M; Smith, S. M.
- Survey methods in an age of austerity: Driving value in survey design; 2012; Williams, J.
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- Snap judgement polling; 2011; Anderson, K., Wright, M., Wheeler, M.
- Individual differences in motivation to participate in online panels; 2011; Bruggen, E., Wetzels, M., de Ruyter, K., Schillewaert, N.
- Visiting item non-responses in internet survey data collection; 2011; Albaum, G., Roster, C. A., Smith, S. M., Wiley, J. B.
- Estimating nonresponse bias and mode effects in a mixed-mode survey; 2011; Lugtig, P. J., Lensvelt-Mulders, G. J., Frerichs, R., Greven, A.
- Can search engine advertising help access rare samples?; 2011; Nunan, D., Knox, S.
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- Online qualitative approaches: an appraisal; 2011; Parker, K.
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- Using online surveys in Vietnam An exploratory study; 2011; Vu, P. H., Hoffmann, J.
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- Research into questionnaire design - A summary of the literature; 2010; Lietz, P.
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- Media research: can technology replace interviews?; 2009; Windle, R.
- Prospects for mixed-mode data collection in cross-national surveys; 2009; Eva, G., Jowell, R.
- Online audio group discussions: a comparison with face-to-face methods; 2009; Cheng, C. C., Krumwiede, D., Sheu, C.
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- "Connected research" - How market research can get the most out of semantic web waves; 2009; Schillewaert, N., De Ruyck, T., Verhaeghe, A.
- Join the research - participant-led open-ended questions ; 2008; Verhaeghe, A., De Ruyck, T., Schillewaert, N.
- Optimising the language of email survey invitations; 2008; Moskowitz, H., Martin, B.
- Asking the age question in mail and online surveys; 2008; Gendall, P., Healey, B.
- Mixed mode: the only 'fitness' regime?; 2008; Blyth, B.
- The journal's 50th anniversary; 2008; Mouncey, P.
- Web Surveys versus Other Survey Modes – A Meta-Analysis Comparing Response Rates; 2008; Lozar Manfreda, K., Bosnjak, M., Berzelak, J., Haas, I., Vehovar, V.Berzelak, N.
- Simple rating scale formats. Exploring extreme response; 2007; Albaum, G. et al.
- Online access panels and tracking research. The conditioning issue; 2007; Nancarrow, C., Cartwright, T.
- Assessing mobile-based online surveys: Methodological considerations and pilot study in an advertising...; 2007; Okazaki, S.
- Developing reliable online polls; 2006; Sparrow, N.
- Comparing data from online and face-to-face surveys; 2005; Duffy, C., Smith, K., Terhanian, G., Bremer, J.
- 'Hidden' opportunities and benefits in using web-based business-to-business surveys; 2005; Grant, D. B., Teller, C., Teller, W.
- Comparing response distributions of offline and online data collection methods; 2005; Schillewaert, N., Meulemeester, P.
- Online focus groups; 2005; Reid, D. J., Reid, F. J. M.
- Recruitment for online access panels; 2004; Goeritz, A.
- The impact of material incentives on response quantity, response quality, sample composition, survey...; 2004; Goeritz, A.
- Comparison of the quality of qualitative data obtained through telephone, postal and email surveys; 2004; Coderre, F., St-Laurent, N., Mathieu, A.