Web Survey Bibliography
Declining response rates to telephone surveys have prompted survey organizations to be creative and open-minded concerning implementing new survey procedures and considering alternative data collection strategies. One strategy that may be helpful to slow or reverse the trend in declining response rates is to offer sample members a variety of ways to respond to the questionnaire-essentially allowing the respondent to choose the mode with which he/she is most comfortable. For example, adding a mail option, a Web option, or both to a telephone survey creates an alternative method for obtaining responses from willing participants, thereby allowing more resources to be devoted to reluctant sample members and late responders. This paper describes some of the practical issues encountered in designing and implementing a multimode survey and presents data on the impact of using multiple modes on data quality. The National Survey of Recent College Graduates (NSRCG) is a biennial survey of science and engineering bachelor's and master's degree recipients sponsored by the National Science Foundation. Conducted as a CATI survey since 1974, in 2003 the NSRCG was converted to a multimode survey using mail, Web, and CATI. In this paper, we discuss some of the challenges faced in converting the NSRCG to a multimode survey, such as revising question wording and response formats to suit each mode, managing multiple instrument versions, and maintaining a common database. We then examine measures of data quality by mode, including item nonresponse and response error (as measured by rates of editing). We conclude with lessons learned and suggestions for researchers implementing a multimode design.
Web Survey Bibliography - The American Association for Public Opinion Research (AAPOR) 60th Annual Conference, 2005 (57)
- News Discrepancy and Information Search: The Effects of News Slants on Audiences' Information Search...; 2005; Hwang, H., Heo, K., Lee, S.-Y.
- The Market Value Survey: Ensuring Quality on a Government Web Based Survey; 2005; Flatley, J., Ruston, D.
- A Comparison of an Online Card Sorting Task to a Rating Task; 2005; Thomas, R. K., Bayer, L. R., Johnson, A. M., Behnke, C. S.
- Unintended Consequences of Incentive Induced Response Rate Differences; 2005; Pope, D., Crawford, S. D., Johnson, E. O., McCabe, S. E.
- The Use of Monetary Incentives in the Survey of Income and Program Participation; 2005; Lewis, D., Creighton, K.
- A Comparison of Presidential Candidate Vote Intention Measures in U.S. Elections; 2005; Thomas, R. K., Krane, D., Sanders, M. G., Behnke, C. S.
- An Investigation of Response Difference between Cell Phone and Landline Interviews; 2005; Dipko, S., Brick, P. D., Brick, J. M., Presser, S.
- Mode Effects in Customer Satisfaction Measurement; 2005; Stegier, D.M., Keil, L., Gaertner, G.
- Prompting Efforts to Raise Response Rates for a Web-Based Survey; 2005; Venkataraman, L., Parker, M.
- Vote Over-Reporting: Testing the Social Desirability Hypothesis in Telephone and Internet Surveys; 2005; Holbrook, A. L., Krosnick, J. A.
- The Impact of Follow-up Contacts od Survey Data and Response Rates; 2005; Westin, E., Harmon, M., Levin, K.
- Mixed Mode Data Collection Using Paper and Web Questionnaries. A Cost and Response Rate Comparison in...; 2005; Werner, P., Forsman, G.
- Are Web Options Making a Difference?; 2005; Mooney, G., Rogers, B., Wood, M., Trunzo, D.
- High Response Rate or Better Data Quality? Examining the Trade-offs for an Establishment Survey; 2005; Harris-Kojetin, L., Kiefer, K.
- To Vote or Not to Vote?: A Comparison of Vote Intention Measures; 2005; Thomas, R. K., Sanders, M. G., Smith, R., Behnke, C. S.
- Reporting Standards for Internet Surveys and Polls; 2005; Tychansky, R. S.
- Effect of Respondent Motivation and Tack Difficulty on Nondifferentiation in Ratings: A Test of Satisficing...; 2005; Anand, S., Krosnick, J. A., Mulligan, K., Smith, W., Green, M. C., Bizer, G. Y.
- Comparing Major Survey Firms in Terms of Survey Satisficing: Telephone and Internet Data Collection; 2005; Krosnick, J. A., Nie, N., Rivers, D.
- Response Order Effects in Online Surveys; 2005; Thomas, R. K., Behnke, C. S., Johnson, A. M.
- Causes of Context Effects: How Questionnaire Layout Induces Measurement Error; 2005; Peytchev, A., Tourangeau, R.
- Can You Hear Me Now?: Differences in Vote Behavior in the Cell and Landline Populations; 2005; Albaghal, T.
- Using the Web to Survey College Students: Institutional Characteristics That Influence Survey Quality...; 2005; Crawford, S. D., McCabe, S. E., Inkelas, K. K.
- What They See Is Not What We Intend-Gricean Effects in Web Surveys; 2005; Yan, T.
- Visual Context Effects in Web Surveys; 2005; Couper, M. P., Conrad, F. G., Tourangeau, R.
- Interactive Feedback Can Improve Quality of Responses in Web Surveys; 2005; Conrad, F. G., Couper, M. P., Tourangeau, R., Galesic, M.
- Data Quality Issues in a Multimode Survey; 2005; Wilson, C., Wright, D., Barton, T., Guerino, P.
- Web Survey Methodologies: A Comparison of Survey Accuracy; 2005; Krosnick, J. A., Nie, N., Rivers, D.
- Non-interviews in Mobile Phone Surveys; 2005; Vehovar, V.
- Quality Assessed: Cellular Phone Surveys versus Traditional Telephone Surveys; 2005; Steeh, C. G.
- Testing the Impact of Caller ID Technology on Response Rates in a Mixed Mode Survey; 2005; Trussell, N., Lavrakas, P. J.
- Re-examining Approaches to Achieving High Response Rates on Web-based Surveys of Post-secondary Students...; 2005; Lodato, B. N., Ghadialy, R.
- Qualitative Comparison of Paper and Online Self-Administered Modes; 2005; Grigorian, K. H., Sederstrom, S.
- Evaluating Nonsampling Errors in a Study Comparing Data Collected by Mail and Using the Web; 2005; Lesser, V. M., Newton, L.
- Effectiveness of E-mail and Paper Mail Notifications for Internet Surveys; 2005; Ruggiere, P., Ver Duin, D'Arlene
- Transforming a Paper Survey into a Web-based Survey: Respondent Experiences; 2005; Luyegu, A.
- A Profile of Self-Selecting Web Respondents; 2005; Guerino, P.
- What's Up Doc? Mixing Web and Mail Methods in a Survey of Physicians; 2005; Beebe, T. J., Locke, G. R., Barnes, S. A.
- Predicting Smapled Respondents' Likelihood to Cooperate in a Mail Survey: Part III; 2005; Burks, A. T., Lavrakas, P. J., Bennett, M.
- Sound Bytes: Capturing Audio in Survey Interviews; 2005; Hansen, S. E., Krysan, M., Couper, M. P.
- (Inter) Net Gain? Experiments to Increase Web-Based Response; 2005; Tourkin, S., Cox, S., Parmer, R., Zukerberg, A.
- Does Type of Pre-Notification Affect Web Survey Response Rates?; 2005; Harmon, M., Westin, E., Levin, K.
- Did You Get The Message? Using E-Mail and SMS for Prenotification in Web Surveys; 2005; Neubarth, W., Bosnjak, M., Bandilla, W., Couper, M. P., Kaczmirek, L.
- Analysis of Break-off Patterns in Web Surveys; 2005; Ahsan, S., Broach, R. J.
- The Effect of Incentives on Two Physician Mail Surveys: A Response Rate Comparison; 2005; Christian, J.
- Value and Timing Strategies in Prize Draws: A Further Examination of the Immediacy Effect in Web Surveys...; 2005; Tuten, T. L., Galesic, M., Bosnjak, M.
- Comparative Analyses of Parallel Paper, Phone, and Web Surveys With and Without Incentives: What Differences...; 2005; Olsen, D., Call, V., Wygant, S.
- Characteristics Related to Cell Phone Status: Why Generation Y Should be Targeted; 2005; Hancock, L.
- Mode Effects for Hybrid Telephone/Internet Surveys and Reaching Cellphone-Only Households; 2005; Kulp, D., Herrmann, M., Dutwin, D., Lavine, S.
- In Search of Equivalency across Modes: Experimental Results Comparing Alternative Question Formats for...; 2005; Christian, L. M., Dillman, D. A., Smyth, J. D.
- Survey Mode Effects: Comparison between Telephone and Web; 2005; Speizer, H., Baker, R. P., Schneider, K.
