Web Survey Bibliography
Title Learning the Web: Internet User Experience and Response to Web Marketing in Sweden
Author Dahlen, M.
Source Journal of Interactive Advertising, 3, 1
Year 2002
Access date 08.12.2004
Full text doc (82k)
Abstract This article focuses on how Internet users change their behaviors and responses to marketing with increasing experience. Data from three empirical studies show several effects of increasing Internet user experience. Experienced users have shorter and more focused Web sessions, and they tend to reduce their visits to a smaller number of well-known Web sites. Furthermore, as experience increases, Internet users screen out advertising and they are less inclined to click on banner ads and less likely to be affected by ad exposures. The article tries to explain these effects, thus advancing theory on Internet marketing. Important implications for Web marketing practice are provided.
Access/Direct link Homepage - journal (full text)
Year of publication2002
Bibliographic typeJournal article
Web Survey Bibliography - Sweden (56)
- The effect of short formative diagnostic web quizzes with minimal feedback; 2013; Baelter, O., Enstroem, E., Klingenberg, B.
- Measure the response burden in the Swedish Intrastat system; 2012; Weideskog, F.
- Active-Q: Validation of the Web-Based Physical Activity Questionnaire Using Doubly Labeled Water; 2012; Bonn, S. E., Trolle-Lagerros, Y., Christensen, S. E., Moeller, E., Wright, A., Sjoelander, A., Baelter...
- Measuring risk online--feasibility of using FINDRISC in an online workplace survey; 2012; Gyberg, V., Hasson, D., Tuomilehto, J., Rydén, L.
- Triton: a general tool for data collection and micro editing; 2011; Erikson, J.
- Development and Validation of a Web-Based Questionnaire for Surveying Skydivers; 2011; Nilsson, J.; Friden, C.; Buren, V.; Ang, B.
- Comparison of Web and Mail Responses in a Census of Swedish Local Political Representatives; 2011; Gilljam, M., Granberg, D., Holm, B., Persson, M., Karlsson, D., Sundell, A.
- How to Survey All 14 000 Swedish Local Political Representatives And Get 10 000 Responses.; 2011; Gilljam, M.; Granberg, D.; Holm, B.; Persson, M.
- Internet-Based Follow-Up Questionnaire for Measuring Patient-Reported Outcome after Total Hip Replacement...; 2011; Rolfson, O., Salomonsson, R., Garellick, G., E.Dahlberg, L. E.
- Designing Input Fields for Non-Narrative Open-Ended Responses in Web Surveys; 2011; Couper, M. P., Kennedy, C., Conrad, F. G., Tourangeau, R.
- Population screening of risky alcohol and drug use via Internet and Interactive Voice Response (IVR):...; 2011; Sinadinovic, K., Wennberg, P., Berman, A. H.
- What it takes to be a top 100 website; 2010
- Using a Mixed-Mode Design to Survey Ethnic Minorities?; 2010; Feskens, R., Kappelhof, J.
- Item Nonresponse Analysis for a Mixed-Mode Survey.; 2010; Lorenc, B., Olsson, K.
- A Comparison of Psychometric Properties Between Internet and Paper Versions of Two Depression Instruments...; 2010; Andersson, G., Engstroem, I., Hollaendare, F.
- Contact Strategies to Improve Participation via the Web in a Mixed-Mode Mail and Web Survey; 2010; Holmberg, A., Lorenc, B., Werner, P.
- Questionnaire Design Guidelines for Establishment Surveys; 2010; Morrison, R. L., Dillman, D. A., Christian, L. M.
- Internet administration of self-report measures commonly used in research on social anxiety disorder...; 2010; Hedman, E., Ljótsson, B., Rück, C., Furmark, T., Carlbring, P., Lindefors, N., Andersson, G.
- Interactive Voice Response and web-based questionnaires for population-based infectious disease reporting...; 2010; Bexelius, C., Merk, H., Sandin, S., Nyrén, O., Kühlmann-Berenzon, S., Linde, A., Litton, J.-E.
- E-epidemiology : Adapting epidemiological methods for the 21st century; 2009; Bexelius, C.
- Statistical analysis of on-line courses; 2009; Baelter, O.
- Optimal Contact Strategy in a Mail and Web Mixed Mode Survey ; 2009; Holmberg, A., Lorenc, B., Werner, P.
- Web-based measurement: Effect of completing single or multiple items per webpage; 2009; Thorndike, F. P., Carlbring, P., Smyth, F. L., Magee, J. C., Gonder-Frederick, L., Ost, L. G., Ritterband...
- Swedish National Data Service's Strategy for Sharing and Mediating Data; 2008; Carlhed, C., Alfredsson, I.
- Optimizing the design of web-based questionnaires – experience from a population-based study among...; 2007; Ekman, A., Klint, A.,Dickman, P. W., Adami, H.-O., Litton, J.-E.
- The power of the visible: Visual design for Web surveys; 2006; Couper, M. P.
- Feasibility of Using Web-based Questionnaires in Large Population-based Epidemiological Studies; 2006; Ekman, A., Dickman, P. W., Klint, A., Weiderpass, E., Litton, J.-E.
- Use and Non-use of Clarification Features in Web Surveys; 2006; Conrad, F. G., Couper, M. P., Tourangeau, R., Peytchev, A.
- Measuring Perceived and Actual Response Burden in Business Surveys; 2005; Dale, T., Haraldsen, G., Jones, J., Hedlin, D.
- Web surveying academics in seven European countries: challenges encountered; 2005; Smeenk, S., van Selm, M., Eisinga, R.
- On the Cost-Efficiency of Mixed-Mode Data Collection with a Web Response Option: Results of a Survey...; 2005; Werner, P., Forsman, G.
- Simple Approaches to Estimating the Variance of the Propensity Score Weighted Estimator Applied on Volunteer...; 2005; Isaksson, A., Lee, Sunghee
- An Internet Study of Cybersex Participants; 2005; Daneback, K., Cooper, A., Mansson, S.-A.
- Web-based and Mailed Questionnaires: A Comparison of Response Rates and Compliance; 2005; Baelter, K., Balter, O., Fondell, E., Trolle-Lagerros, Y.
- Biases in internet sexual health samples: Comparison of an internet sexuality survey and a national...; 2005; Ross, M. W., Mansson, S.-A., Daneback, K., Cooper, A., Tikkanen, R.
- Design your questions right: How to develop, test, evaluate and improve questionnaires; 2004; Henningsson, B.
- List-based Web Surveys: Quality, Timeliness, and Nonresponse in the Steps of the Participation Flow; 2004; Pratesi, M., Lozar Manfreda, K., Biffignandi, S., Vehovar, V.
- Testing Web Surveys; 2004; Baeckstroem, H., Henningsson, B.
- An Internet survey of asthma treatment; 2004; Janson, C., Wjst, M.
- On the Variability of Estimates Based on Propensity-score-weighted Data from Web Panels; 2004; Forsman, G., Danielsson, S. , Isaksson, A.
- Car-user responses to travel demand management measures: goal setting and choice of adaptation alternatives...; 2004; Loukopoulos, P., Jakobsson, C., Garling, T., Schneider, C. M., Fujii, S.
- Weighting methods; 2003; Kalton, G., Flores Cervantes, I.
- Measuring newspaper reading during summer period via mobile phones; 2003; Vogelius, L., Widman, L.
- A Comparison between Using the Web and Using the Telephone to Survey Political Opinions; 2003; Forsman, G., Isaksson, A.
- Propensity score and calibration as bias reducing techniques in surveys based on Internet panels: application...; 2003; Johansson, C., Lorenc, B.
- Doec propensity score weighting work for Web Surveys; 2002; Forsman, G., Varedian, M.
- The propensity score and estimation in nonrandom surveys - an overview; 2002; Danielsson, S.
- Mail and Web Surveys: A Cost and Response Rate Comparison in a Study on Students Housing Conditions; 2002; Forsman, G., Varedian, M.
- Learning the Web: Internet User Experience and Response to Web Marketing in Sweden; 2002; Dahlen, M.
- IT Diffusion in Swedish organisations from an institutional-evolutionary perspective: Results from a...; 2001; Sandberg, M.