Web Survey Bibliography
Title Assessing the use of Internet surveys in the context of advertisement tracking studies: a case study of Tourism Yukon's winter promotion campaign
Author Dossa, K. B., Williams, P.
Source Journal of Travel & Tourism Marketing, 11, 2/3, pp. 39-62
Access date 29.03.2004
Abstract As interest in the varying applications of Internet technology has expanded in recent years, so have discussions concerning the relative merits of this medium as a credible means for conducting market survey research. Proponents of this form of on line surveying claim that as the Internet becomes more universally accepted as a means of communication, its utility for survey purposes will be largely related to its ability to conduct some forms of research faster, better, and more conclusively than other more traditional methods of interviewing. Other supporters highlight the approach's potential research advantages with respect to gaining access to especially difficult-to-find populations, its cost effectiveness from a data collection perspective, and its speed of interaction with respondent populations. Conversely, other researchers express more cautionary perspectives and emphasize that Internet survey methods tend to suffer many of the same shortcomings as those associated with more traditional survey methods: inappropriateness for communication with specific audiences; control over sample representativeness; "self-selection" biases and response turn-around time. As with other emerging market survey research tools, there is a need to systematically explore the strengths and weaknesses of these perspectives in the context of specific research situations. This research examines issues of sample representativeness, "self selection" or non-response bias, and appropriateness of the survey techniques in the context of advertising tracking research. It does this by comparing the socioeconomic and behavioural traits of Internet and traditional (telephone and mail) survey respondents participating in a tourism advertisement tracking study in Canada.
Access/Direct link Homepage - journal (abstract)
Bibliographic typeJournal article
Year of publication2001
Web Survey Bibliography - Canada (120)
- Statistical foundations of cell-phone surveys; 2010; Wolter, K., Smith, P., Blumberg, S. J.
- The effect of cash lottery on response rates to an online health survey among members of the Canadian...; 2010; Doerfling, P., Kopec, J., Liang, M. H., Esdaile, J. M.
- Reliability and Validity of an Internet-based Questionnaire Measuring Lifetime Physical Activity; 2010; De Vera, M. A., Ratzlaff, C., Doerfling, P., Kopec, J.
- Can we make official statistics with self-selection web surveys?; 2009; Bethlehem, J.
- Designing and Implementing a Career Retrospective Web-based Survey of Library and Information Science...; 2009; Morgan, J. C., Marshall, J. G., Marshall, V., Thompson, C.
- In Search of Readers: A Brave New World For Researches; 2009; Crassweller, A., Rogers, J., Williams, D.
- Best practices in mobile research; 2009; Zahariev, M., Ferneyhough, C., Ryan, C.
- Internet-based surveys and urban design education: A community outreach graduate project in Redding,...; 2009; del Rio, V., Levi, D.
- Lottery Style Incentives and Response Rates to Online Surveys; 2009; Pearson, J., E., Krosnick, J. A.Levine, R. E.
- Recruiting Probability-Based Web Panel Members Using an Address-Based Sample Frame: Results from a Pilot...; 2009; DiSogra, C., Callegaro, M., Hendarwan, E.
- Can a moral reasoning exercise improve response quality to surveys of healthcare priorities?; 2009; Johri, M.
- The Multi-Modal Future of Mobile Research: A Holistic Viewpoint; 2009; Cameron, M. R.
- Design Variations in Adaptive Web Sampling; 2008; Vincent, K. S.
- Effects of Pre-coding Response Options for Five Point Satisfaction Scale in Web Surveys; 2008; Callegaro, M., Wells, T., Kruse, Y.
- Enhancing the Travel Survey Process and Data Using the CATI System ; 2008; Morency, C.
- Between random samples and online panels; 2008; Crassweller, A., Rogers, J.
- Client run panels & web 2.0; 2008; Byam, A., Smith, J., Sykes, E.
- Use of a website to evaluate quality of work-life and quality of life among community workers helping...; 2008; Dupuis, G.
- 2006 Canadian Census Internet Mode Effect Study; 2008; Grondin, C., Sun, L.,
- Response Audit of an Internet Survey of Health Care Providers and Administrators: Implications for Determination...; 2008; Dobrow, M. J., Orchard, M. C., Golden, B.; Holowaty, E., Paszat, L., Brown, A. D., Sullivan, T.
- Web survey and representativeness: Close to three in ten Canadians do not have access to the Internet...; 2007; Bourque, C., Lafrance, S.
- An Internet-Based Stated Choices Household Survey for Alternative Fuelled Vehicles ; 2007; Potoglou, D., Kanaroglou, P. S.
- ONLINE DATA COLLECTION – SOLUTION OR BAND-AID?; 2007; Crassweller, A., Williams, D., Thompson, I.
- An Approach to Compare Online Survey Generating Tools; 2007; Zhang, J., Zhao, N.
- Internet and written respiratory questionnaires yield equivalent results for adolescents; 2007; Raat, H.,Mangunkusumo, R. T., Mohangoo, A. D., Juniper, E. F., Van Der Lei, J.
- A short introduction to usability in online surveys; 2006; Kaczmirek, L.
- What Difference Do Guidelines Make? An Observational Study of Online-questionnaire Design Guidelines...; 2006; Lumsden, J., Flinn, S., Anderson, M., Morgan, W.
- Privacy laws, internet scams and other challenges affecting panel research Strategies to mitigate risk...; 2006; Stark, D.
- Efficient Multimode Data Collection; 2006; Dolson, D.
- Formative Evaluation and Three-Month Follow-Up of an Online Personalized Assessment Feedback Intervention...; 2006; Cunningham, J. A., Humphreys, K., Kypri, K., van Mierlo, T.
- Online-Questionnaire Design: Establishing Guidelines and Evaluating Existing Support; 2005; Lumsden, J., Morgan, W.
- Sex, gender and self-concept: Understanding Internet usage rates for relationship-building applications...; 2005; Hupfer, M. E., Detlor, B.
- Challenges of Internet Recruitment: A Case Study with Disappointing Results; 2005; Koo, M., Skinner, H.
- Understanding the question-answer process; 2004; Bradburn, N. M.
- Internet Versus Mailed Questionnaires: A Randomized Comparison (2); 2004; Leece, P., Bhandari, M., Swiontkowski, M., Schemitsch, E., Tornetta, P., Devereaux, P. J., Guyatt, G...
- Conducting market research using the Internet: the case of Xenon Laboratories; 2004; Lockett, A., Blackman, I.
- Nurses' autonomy: influence of nurse managers' actions; 2004; Mrayyan, M. T.
- Comparison of the quality of qualitative data obtained through telephone, postal and email surveys; 2004; Coderre, F., St-Laurent, N., Mathieu, A.
- Web/Electronic Surveys: Description of Electronic Data Reporting Processes at Statistics Canada (Past...; 2004; Dubois, M. A.
- Applying New Methodologies in a Longitudinal Study of Young Conservative Jews; 2004; Keysar, A., Kosmin, B.
- Ethical Dilemmas in Research on Internet Communities; 2004; Flicker, S., Haans, D., Skinner, H.
- Hotlists and Web browsing behavior - an empirical investigation; 2004; Thakor, M. V., Borsuk, W., Kalamas, M.
- The Canadian experience in developing an outdoor reach & frequency model. Getting from there to here...; 2003; Falbo, M. E., van der Burgt, J.
- First installation of a virtual CATI phone room with full telephony integration; 2003; Tanguay, L.
- Achieving high response rates on web-based surveys of post-secondary students; 2003; Nichols, L.B., Ghadialy, R.
- The Effects of Cash, Electronic, and Paper Gift Certificates as Respondent Incentives for a Web-Based...; 2003; Birnholtz, J. P., Horn, D. B., Finholt, T. A., Bae, S. J.
- Comparing Internet “River,” Internet; 2003; Feld, K. G.
- Design implementation of a Multimode Web Survey; 2003; Wine, S.J., Cominole, M.B., Carwile, D.S., Perry, K.
- Partnering with a Newspaper to Assess Community Opinion Online; 2003; Downs, E.P., Lindley, A.M.
- Implementing a Web Survey Administration System at the GAO; 2003; Feldesman, A.G.