Web Survey Bibliography
Title Surveys and questionnaires: A markup language based approach
Author Hsu, J.
Source In: Olson, D. W. and Sliwa, K. R. (Eds.) Competing in the Global Marketplace: A Decision Viewpoint. Proceedings of the 3rd International Meeting of the Decision-s-Institute, Puebla, Mexico, June 12-14, 1995.
Access date 29.03.2004
Abstract An important component of behavioral, social science, and information systems research involves the use of surveys. Questionnaires are an important method for conducting these surveys. Usually, a survey questionnaire would contain a variety of question types, such as Likert, semantic differential, free response, multiple choice, rank ordering, and others. The ''traditional'' method of creating questionnaires is to plan out the questions on paper, and then type them outon a typewriter or word processor. Creation of survey questionnaires this manual way is cumbersome and slow. The ''traditional'' method of survey questionnaire design could be referred to as the ''direct manipulation'' or WYSIWYG (What You See Is What You Get) approach. The main objective of this effort was to design a set of markups which provides an easier means for creating survey questionnaires, not only paper survey printouts but also automated online surveys. A command language (markup language) approach is used as opposed to the direct manipulation, WYSIWYG approach. While WYSIWYG approaches are generally well suited to novice users, the command language approach often brings about greater efficiency and productivity, especially for more experienced users who possess a good knowledge of an application such as the creation and design of survey questionnaires.
Bibliographic typeConference proceedings
Year of publication1995