Web Survey Bibliography
Scholars studying political behavior have long been troubled by the fact that survey respondents typically report having voted at a rate higher than citizens in fact turned out on election day. Many observers of this phenomenon have presumed that it reflects intentional misrepresentation by respondents who did not vote and would be embarrassed to admit it. Previous attempts to reduce social desirability bias have not successfully reduced over-reporting of turnout, though. However, no one has tested on a large scale whether reporting turnout anonymously would reduce over-reporting. This is a strong test of whether social desirability plays a role in vote over-reporting, as anonymity has been shown to reduce social desirability bias in other contexts. People are less likely to under-report report socially undesirable attitudes and behaviors (e.g., anger toward affirmative action policies and falsifying tax returns) and less likely to over-report socially desirable attitudes and behaviors (e.g., recycling) when they know their responses are anonymous and cannot be directly linked to them. In order to test this hypothesis more directly, we implemented two techniques that allowed respondents to report anonymously whether or not they voted: the "list" technique and randomized response. We report the results of four studies involving 9 separate national samples of adults (one telephone and eight internet). Our results suggest that the list technique can be successfully implemented in both telephone and internet surveys. However, using the list technique was successful at reducing turnout reports only among respondents interviewed via the telephone, suggesting that social desirability concerns lead people to intentionally distort their direct self-reports in telephone surveys, but not in internet surveys. However, respondents were apparently unable or unwilling to implement the randomized response technique properly in either internet or telephone surveys, suggesting a limit to its utility in surveys conducted in these two modes.
Conference program
Web Survey Bibliography - 2005 (417)
- Examining the Effectiveness of Telephone Promoting in Increasing Self-Administered Web Participation; 2005; Franklin, J.
- Prompting Efforts to Raise Response Rates for a Web-Based Survey; 2005; Parker, M.
- The Effectiveness of E-mail in Obtaining Respondednts for Web-based Surveys; 2005; Jewell, D.
- Conducting the 2004 NKDEP (National Kidney Disease Education Program) Follow-Up Study: Lessons in a...; 2005; Bason, J. J.
- A Survey of Teachers: Comparing Web and Mail Survey Modes; 2005; Baldwin, M.
- Comparison of Web-Based & In-Person Survey Modes with 18 Year Olds; 2005; Muljat, A.
- Web Based CATI Case Management System; 2005; Suresh, R.
- Administering Surveys on the Internet; 2005; Best, S. J.
- Biases in internet sexual health samples: Comparison of an internet sexuality survey and a national...; 2005; Ross, M. W., Mansson, S.-A., Daneback, K., Cooper, A., Tikkanen, R.
- Survey Quality and Mobile Phones; 2005; Kuusela, V., Notkola, V.
- Estimating the Working Number Rate for a Cellular Telephone Survey; 2005; Steeh, C. G., Hu, Z.
- Mobile self-interviewing: an opportunity for location-based marked research; 2005; Tjostheim, I.
- Bleeding Edge or Proven Technology? The Fact and the Fiction of Mobile Survey Computing; 2005; Cameron, M. R.
- Internet Survey Developments At Statistics Netherlands; 2005; Bethlehem, J.
- A Web-based Survey Creator; 2005; Payne, B., Crawford, E.
- A Comparison of Nonresponse Adjustment Methods with the Case Study of HIES; 2005; Yeanok, Y., Semi, K.
- Compilation of Composite Satisfaction Index in User Satisfaction Survey; 2005; Sam Min, K., Park, J.
- Major issues for improving the web-based data collection system; 2005; Jeon, J.
- Survey Automation through ActiveX components and XML Web Services; 2005; Segui, F.
- The Dutch Virtual Census of 2001; 2005; Nordholt, E. S.
- CAPI at MORI - A decade of mobile interviewing; 2005; Johnson, A. J.
- Developing a Mobile Transportation Survey System; 2005; Bates, I., Ramsey, B.
- Using Behaviour Coding to Analyze Interviewer/Respondent Interactions with a Mobile Computing Device; 2005; Hunter, J. E., Landreth, A.
- The Market Value Survey: Ensuring Quality on a Government Web Based Survey; 2005; Flatley, J., Ruston, D.
- A Comparison of an Online Card Sorting Task to a Rating Task; 2005; Thomas, R. K., Bayer, L. R., Johnson, A. M., Behnke, C. S.
- Unintended Consequences of Incentive Induced Response Rate Differences; 2005; Pope, D., Crawford, S. D., Johnson, E. O., McCabe, S. E.
- The Use of Monetary Incentives in the Survey of Income and Program Participation; 2005; Lewis, D., Creighton, K.
- A Comparison of Presidential Candidate Vote Intention Measures in U.S. Elections; 2005; Thomas, R. K., Krane, D., Sanders, M. G., Behnke, C. S.
- An Investigation of Response Difference between Cell Phone and Landline Interviews; 2005; Dipko, S., Brick, P. D., Brick, J. M., Presser, S.
- Mode Effects in Customer Satisfaction Measurement; 2005; Stegier, D.M., Keil, L., Gaertner, G.
- Prompting Efforts to Raise Response Rates for a Web-Based Survey; 2005; Venkataraman, L., Parker, M.
- From Crayons to Computers: The Evolution of Computer use in Redistricting; 2005; Altman, M., MacDonald, K., McDonald, M. P.
- Survey Measures of Web-Oriented Digital Literacy; 2005; Hargittai, E.
- Vote Over-Reporting: Testing the Social Desirability Hypothesis in Telephone and Internet Surveys; 2005; Holbrook, A. L., Krosnick, J. A.
- The Impact of Follow-up Contacts od Survey Data and Response Rates; 2005; Westin, E., Harmon, M., Levin, K.
- Mixed Mode Data Collection Using Paper and Web Questionnaries. A Cost and Response Rate Comparison in...; 2005; Werner, P., Forsman, G.
- Are Web Options Making a Difference?; 2005; Mooney, G., Rogers, B., Wood, M., Trunzo, D.
- High Response Rate or Better Data Quality? Examining the Trade-offs for an Establishment Survey; 2005; Harris-Kojetin, L., Kiefer, K.
- To Vote or Not to Vote?: A Comparison of Vote Intention Measures; 2005; Thomas, R. K., Sanders, M. G., Smith, R., Behnke, C. S.
- Reporting Standards for Internet Surveys and Polls; 2005; Tychansky, R. S.
- Effect of Respondent Motivation and Tack Difficulty on Nondifferentiation in Ratings: A Test of Satisficing...; 2005; Anand, S., Krosnick, J. A., Mulligan, K., Smith, W., Green, M. C., Bizer, G. Y.
- Comparing Major Survey Firms in Terms of Survey Satisficing: Telephone and Internet Data Collection; 2005; Krosnick, J. A., Nie, N., Rivers, D.
- Response Order Effects in Online Surveys; 2005; Thomas, R. K., Behnke, C. S., Johnson, A. M.
- Causes of Context Effects: How Questionnaire Layout Induces Measurement Error; 2005; Peytchev, A., Tourangeau, R.
- Can You Hear Me Now?: Differences in Vote Behavior in the Cell and Landline Populations; 2005; Albaghal, T.
- Using the Web to Survey College Students: Institutional Characteristics That Influence Survey Quality...; 2005; Crawford, S. D., McCabe, S. E., Inkelas, K. K.
- What They See Is Not What We Intend-Gricean Effects in Web Surveys; 2005; Yan, T.
- Visual Context Effects in Web Surveys; 2005; Couper, M. P., Conrad, F. G., Tourangeau, R.
- Interactive Feedback Can Improve Quality of Responses in Web Surveys; 2005; Conrad, F. G., Couper, M. P., Tourangeau, R., Galesic, M.
- Data Quality Issues in a Multimode Survey; 2005; Wilson, C., Wright, D., Barton, T., Guerino, P.

