Internet surveys and polls today lack accountability. Researchers need guidance in making the results of their data collection efforts scientifically and sociably acceptable. Although, the Internet has provided researchers and pollsters alike with a means of conducting surveys and polls at a minimal cost, which is diametrically opposed to methods such as RDD based telephone interviewing, standards for the reporting on the data collection process are non-existent. Presented is a standard set of measurable quantities, which can be used in evaluation and comparison of Internet based methodological approaches all on one common ground. Three case studies are evaluated in terms of their response rates, contact rates and sampling strategies, they are: a national survey of legal scholars and professionals, a national survey of university students and a long running political Internet poll. Each study contributes to the development of reporting standards for Internet based surveys and polls. The measurable quantities derived from each study allow researchers, funding agencies and the public alike to audit any claim of representativeness of a population, or the accuracy and precision of the response data. Full disclosure is the key to understanding the success or failure of a study, as is a requirement for Internet based researchers to ensure the privacy and confidentiality of data stored and transmitted from their systems. A standardized reporting format is presented for researchers to use in calculating and reporting contact rates, cooperation rates, and response rates for Internet surveys and polls. These three standardized quantities provide researchers and peer reviewers alike with the necessary metadata that is associated with a study in order to effectively measure, report and judge the Internet data collection process.