Web Survey Bibliography
Survey respondents are routinely asked to answer batteries of items employing a single rating scale. Satisficing theory raises the possibility that respondents might shortcut the cognitive processes required to provide optimal responses and respond identically or nearly identically to all items in the battery so as to provide answers that appear to be reasonable while investing minimal effort, a behavior termed "nondifferentiation." Nondifferentiation is posited to be most likely to occur among respondents who have limited cognitive skills and who have minimal motivation to answer carefully, and when the response task is cognitively demanding. Some existing evidence suggests that respondents lower in cognitive ability are most likely to nondifferentiate, but little prior work has explored the effects of respondent motivation and task difficulty on nondifferentiation. We sought to test thoroughly whether satisficing implicated factors (low cognitive ability, low levels of respondent motivation, and high task difficulty) in fact increase nondifferentiation. To do so, we analyzed data from several sources, including telephone surveys conducted for the National Election Studies and by the Center for Survey Research at The Ohio State University, and Internet surveys conducted by Harris Interactive, Knowledge Networks, Greenfield Online, GoZing, and similar companies. This research is unique in that it also tested the mediational hypotheses posited by satisficing theory. Specifically, we tested whether cognitive ability, need for cognition, and need to evaluate affect respondent effort and the difficulty of the response task, which in turn affect the extent of nondifferentiation. Separate structural equation models estimated using each dataset provided converging evidence supporting these predictions. Thus, it seems that nondifferentiation in particular, and perhaps other satisficing-related compromising response strategies, may be reduced by increasing participant motivation and decreasing task difficulty.
Web Survey Bibliography - Krosnick, J. A. (56)
- Can Official Records Correct Errors in Turnout Self-reports?; 2012; Berent, M., Krosnick, J. A., Lupia, A.
- Improving Question Design to Maximize Reliability and Validity; 2012; Krosnick, J. A.
- How accurate are surveys of objective phenomena?; 2012; Chang, L. C., Krosnick, J. A.
- Does mentioning "Some People" and "Other People" in an opinion question improve...; 2012; Yeager, D. S., Krosnick, J. A.
- What Number of Scale Points in an Attitude Question Optimizes Response Validity and Administration Practicality...; 2012; Yeager, D. S., Anand, S., Krosnick, J. A.
- A Systematic Review of Studies Investigating the Quality of Data Obtained with Online Panels; 2012; Callegaro, M., Villar, A., Krosnick, J. A., Yeager, D. S.
- Measuring americans' issue priorities. A new version of the most important problem question reveals...; 2011; Yeager, D. S., Larson, S. B., Krosnick, J. A., Tompson, T.
- Experiments for evaluating survey questions; 2011; Krosnick, J. A.
- Does mentioning "some people" and "other people" in a survey question increase the...; 2011; Yeager, D. S., Krosnick, J. A.
- Comparing the Accuracy of RDD Telephone Surveys and Internet Surveys Conducted with Probability and...; 2011; Yeager, D. S., Krosnick, J. A., Chang, L. C., Javitz, H. S., Levendusky, M. S., Simpser, A., Wang, R...
- More comparisons of Probability and Non-Probability Sample Internet Surveys: The Dutch NOPVO Study.; 2011; Weiss, R., Krosnick, J. A., Yeager, D. S.
- Measuring User Satisfaction in the Lab: Questionnaire Mode, Physical Location, and Social Presence Concerns...; 2011; Jans, M., Romano, J. C., Ashenfelter, K. T., Krosnick, J. A.
- Comparing the Accuracy of RDD Telephone Surveys and Internet Surveys Conducted with Probability and...; 2011; Yeager, D. S., Krosnick, J. A., Chang, L. C., Javitz, H. S., Levindusky, M. S., Simpser, A.; Wang, R...
- Assessing the Accuracy of the Face-to-Face Recruited Internet Survey Platform: A Comparison of Behavioral...; 2010; Villar, A., Malka, A., Krosnick, J. A.
- Study of Non-Probability Sample Internet Surveys' Estimates of Consumer Product Usage and Demographic...; 2010; Yeager, D. S., Carter, A., Tewoldemedhin, H., Krosnick, J. A.
- Computing weights for the American National Election Study survey data; 2009; Debell, M., Krosnick, J. A.
- Question and Questionnaire Design; 2009; Krosnick, J. A., Presser, S.
- Dispositions and Outcome Rates in the “Face-to- Face/Internet Survey Platform" (the FFISP); 2009; Sakshaug, J. W., Tourangeau, K., Krosnick, J. A., Ackermann, A., Malka, A., Debell, M., Turakhia, C.
- Attrition in a Face-to-Face Recruited Internet Panel with Substantial Incentives; 2009; Malka, A., Krosnick, J. A., Ackermann, A., Debell, M., Turakhia, C.
- Lessons Learned About How to Accomplish Effective In- Person Recruitment of a Web-Equipped Survey Panel...; 2009; Ackermann, A., Krosnick, J. A., Turakhia, C., Debell, M., Malka, A., Jarmon, R.
- Comparison Study of Probability and Non-Probability Sample Surveys Conducted by Internet and Face to...; 2009; Yeager, D. S., Krosnick, J. A.
- Does Weighting Improve the Accuracy of Data from Non- Probability Internet Survey Panels of People Who...; 2009; Yeager, D. S., Krosnick, J. A.
- National Surveys Via RDD Telephone Interviewing vs. the Internet: Comparing Sample Representativeness...; 2009; Chang, L. C., Krosnick, J. A.
- Lottery Style Incentives and Response Rates to Online Surveys; 2009; Pearson, J., E., Krosnick, J. A.Levine, R. E.
- Scientific Survey Research: Sustainable in an Online World?; 2009; Krosnick, J. A.
- Money for Surveys: What about Data-Quality?; 2009; A.Krosnick, J. A.
- Optimal Design of Branching Questions to Measure Bipolar Constructs; 2009; Malhotra, N., Krosnick, J. A., Thomas, R. K.
- National Surveys Via RDD Telephone Interviewing vs. the Internet: Comparing Sample Representativeness...; 2008; Chang, L. C., Krosnick, J. A.
- The accuracy of online surveys with non-probability samples; 2008; Krosnick, J. A.
- ‘For Example’: How Different Example Types in Online Surveys Influence Frequency ; 2008; Berent, M., Krosnick, J. A.
- Comparing the Results of Probability and Non-probability Telephone and Internet Survey Data; 2008; Wang, R., Krosnick, J. A.
- “For Example…,” How Different Example Types in Online Surveys Influence Frequency...; 2008; Berent, M., Krosnick, J. A.
- Response option ordering: Reconciliating meanings conveyed by rating scale position and label. Unpublished...; 2007; Garland, P., Krosnick, J. A.
- The Effect of Survey Mode and Sampling on Inferences about Political Attitudes and Behavior: Comparing...; 2007; Malhotra, N., Krosnick, J. A.
- Face-to-Face Recruitment of an Internet Survey Panel: Lessons from an NSF-Sponsored Demonstration Protect...; 2007; O'Muircheartaigh, C., Krosnick, J. A., Dennis, J. M.
- The Effect of Survey Mode and Sampling on Inferences about Political Attitudes and Behavior: Comparing...; 2007; Malhotra, N., Krosnick, J. A.
- The measurement of attitudes; 2005; Krosnick, J. A., Judd, C. M., Wittenbrink, B.
- Comparing the results of probability and non-probability sample surveys; 2005; Krosnick, J. A.
- Effects of survey data collection mode on response quality: Implications for mixing modes in cross-national...; 2005; Krosnick, J. A.
- Vote Over-Reporting: Testing the Social Desirability Hypothesis in Telephone and Internet Surveys; 2005; Holbrook, A. L., Krosnick, J. A.
- Effect of Respondent Motivation and Tack Difficulty on Nondifferentiation in Ratings: A Test of Satisficing...; 2005; Anand, S., Krosnick, J. A., Mulligan, K., Smith, W., Green, M. C., Bizer, G. Y.
- Comparing Major Survey Firms in Terms of Survey Satisficing: Telephone and Internet Data Collection; 2005; Krosnick, J. A., Nie, N., Rivers, D.
- Web Survey Methodologies: A Comparison of Survey Accuracy; 2005; Krosnick, J. A., Nie, N., Rivers, D.
- Comparing Data Quality in Telephone and Internet Surveys: Results of Lab and Field Experiments; 2003; Krosnick, J. A.
- Can What We Don’t Know (about “Don’t Know”) Hurt Us?: Effects of Item Non-response...; 2003; Krosnick, J. A., Behnke, C. S., Lafond, C.R., Thomas, R. K.
- How Does Ranking Rate?: A Comparison of Ranking and Rating Tasks.; 2003; Krosnick, J. A., Shaeffer, E. M., Thomas, R. K.
- Comparing Self-administered Computer Surveys and Auditory Interviews: An Experiment; 2002; Chang, L. C., Krosnick, J. A.
- More Is Not Necessarily Better: Effects of Response Categories on Measurement Stability and Validity; 2002; Thomas, R. K., Uldall, B. R., Krosnick, J. A.
- Reliability and Validity of Web-based Surveys: Effects of Response Modality, Item Format, and Number...; 2002; Uldall, B. R., Thomas, R. K., Krosnick, J. A.
- A Comparison of the Random Digit Dialing Telephone Survey Methodology with Internet Survey Methodology...; 2001; Chang, L. C., Krosnick, J. A.
