Web Survey Bibliography
Through a series of 5 pre-election web-based studies, we randomly assigned respondents to either a bipolar or unipolar presidential candidate vote intention scale (with the item stem being 'How likely are you to vote for George W. Bush?' and 'How likely are you to vote for John Kerry?'). We compared the likelihood measures with a categorical candidate preference measure ('Who would you vote for?') to determine concurrent validity. We then recontacted these respondents following the election to inquire who they voted for to determine the predictive validity of these measures. We compare our results with previous research that indicated that unipolar behavior intention measures (i.e. "Not at all likely" to "Extremely likely") have somewhat higher validity than bipolar behavior intention measures.
Web Survey Bibliography - Krane, D. (6)
- Parallel Phone and Web-based Interviews: Effects of Sample and Weighting on Comparability and Validity...; 2008; Thomas, R. K., Krane, D., Taylor, H., Terhanian, G.
- Scaling Social Desirability: Establishing its Influence Across Modes; 2007; Krane, D., Thomas, R. K., Taylor, H.
- Attitude Measurement in Phone and Online Surveys: Can Different Modes and Samples Yield Similar Results...; 2006; Thomas, R. K., Krane, D., Taylor, H., Terhanian, G.
- A Comparison of Presidential Candidate Vote Intention Measures in U.S. Elections; 2005; Thomas, R. K., Krane, D., Sanders, M. G., Behnke, C. S.
- How Does Social Desirability Affect Responses?: Differences in Telephone and Online Surveys; 2005; Taylor, H., Krane, D., Thomas, R. K.
- On the Convergent Validity of Attitude Measurement in Phone and Online Surveys; 2004; Thomas, R. K., Krane, D., Taylor, H.