Web Survey Bibliography
Title Web Fragmentation: A Network Analysis Approach
Author Koren, G., Kovacic, M., Batagelj, Z.
Year 2002
Access date 02.04.2004
Abstract Idea of resemblance of the World Wide Web (WWW) as a ’technical’ and also as social structure with the social networks is not new. However, WWW was usually considered as a structure of web pages/web sites connected together with hyperlinks. That offers great opportunity of visualization of WWW as a network of web sites, but on the other hand omits the most important part which constructs network as a live construct – its’ users!
WWWcan be regarded as two-mode network, where first set of units are web pages and second set of units are web page visitors. Relation in this case connects each web page with its users. We can further transform this network into undirected network of web pages (and/or users). Relation between two web pages is common user of those two web pages and strength of this relation is number of users in common.
Importance and need for such information was increased with commercialization of Internet and appearance of web advertising. As one of the biggest advantages of web advertising is mentioned precise targeting of target population. Because in general we do not have socio-demographic data about each user and his identification to serve him with personalized web ads, we are trying to estimate those characteristics with matching different information from several sources: content of web site, data about visitors from meta-data of the web1 combining with web surveys among web site user.
Matching of databases from different sources in social and especially in marketing research will likely be ’hot’ topic in future. Obviously we are loosing control over response rates in classical survey research and ’learning without questionnaires’ will be more and more important. Internet as an open structure with its enormous repository of secondary data about users and their behavior is great source for future research. But... what about our privacy?
Access/Direct link Homepage - conference (abstract)
Year of publication2002
Bibliographic typeConferences, workshops, tutorials, presentations
Web Survey Bibliography - 2002 (418)
- Online Panels; 2002; Reinhold, N., Batinic, B., Goeritz, A.
- Personality Assessment via Internet: Comparing Online and Paper-and-Pencil Questionnaires; 2002; Hertel, G., Naumann, S., Konradt, U., Batinic, B.
- Context Effects in Web-Surveys; 2002; Reips, U. -D.
- Theory and techniques of conducting Web experiments; 2002; Reips, U. -D.
- Privacy Perceptions and Online Practices; 2002; Viseu, A., Clement, A., Aspinall, J.
- Are refusing particpants different or what influence do have forced-choice-items on drop-out?; 2002; Voracek, M., Ponocny, I., Stieger, S.
- Online- and Touchscreensurveys: on Some Similarities of Computer-based Forms of Data Collection; 2002; Weichbold, M., Griessner, E. M.
- The Networked Nature of Community Online and Offline; 2002; Wellman, B., Boase, J., Chen, W.
- The Influence of Words, Symbols, Numbers, and Graphics on Answers to Self-Administered Questionnaires...; 2002; Dillman, D. A., Christian, L. M.
- Online Research Methodology: Reflections and Speculations; 2002; Sheehan, K. B.
- Characteristics of Respondents to a Web Survey of the General Public; 2002; Tarnai, J., Thom, A.
- Web-based Survey versus Conventional Survey. The Malaysian Experience in Conducting the Internet Subscriber...; 2002; Asha, R. P.
- Beyond Usability: Using the ''Webpage Interview'' to Explore Literary Practices; 2002; Attar, D.
- Internet Surveys: How Can they Contribute to Improve Traditional Survey Data and Administrative Databases...; 2002; Biffignandi, S., Pratesi, M.
- Web Fragmentation: A Network Analysis Approach; 2002; Koren, G., Kovacic, M., Batagelj, Z.
- Alternative Approaches to Measure Web Site Audiences; 2002; Robinsak, M., Batagelj, Z.
- Collaborative Approach to Web Access Analysis; 2002; Grobelnik, M., Mladenic, D.
- The implementation of an electronic survey tool to help determine the information needs of a knowledge...; 2002; Foo, S., Hepworth, M.
- Interpreting the new online advertising effectiveness measures. How new online brand effectiveness measures...; 2002; Hughes, G.
- Cross-media measurement. The new medium necessitates a new approach to an old problem; 2002; Briggs, R.
- Internet inclusive multi-media reach/frequency and optimization. Theories and techniques for an evolving...; 2002; Collins, J. H., Mallett, D. T.
- Forecasting reach, frequency and GRPs on the Internet; 2002; Chandler -Pepelnjak, J.
- The reach and frequency approach to advertising planning on the Internet; 2002; Coffey, S., Mazumdar, M.
- Online research alternatives. Choices, choices, but which one is best for me?; 2002; Klein, C., Lonnie, K.
- User-centric Internet measurement and its role in media planning; 2002; O’Connell, F.
- Site-centric measurement. Can traditional panels meet the new standard?; 2002; FitzGerald, J.
- Monitoring Internet audience measurement panels. Methodological issues and market trends; 2002; Haering, H.
- Computing unique user counts from server log files. Comparative analysis of varying methods; 2002; Bennett, R. P., Hanson, S. J., Guenther, S. A., Stone, M.
- Beyond demographic variables: Using psychographic research to narrate the story of Internet users; 2002; Dutta -Bergman, M. J.
- Virtual Selves and Web Surveys; 2002; Lozar Manfreda, K., Couper, M. P., Vohar, M., Rivas, S., Vehovar, V.
- Do Mail and Web Surveys Provide Same Results?; 2002; Lozar Manfreda, K., Vehovar, V.
- Measuring web-based service quality; 2002; Li, Y. N., Tan, K. C., Xie, M.
- The market for electronic newspapers in the Arab world; 2002; AlShehri, F., Gunter, B.
- Collective action in the age of the Internet: Mass communication and online mobilization; 2002; Brunsting, S., Postmes, T.
- Perceptual differences of marketing journals: A worldwide perspective; 2002; Theoharakis, V., Hirst, A.
- The feasibility of a Web-based surveillance system to collect health risk behavior data from college...; 2002; Pealer, L. N., Weiler, R. M., Pigg Jr., R. M., Miller, D., Dorman, S. M.
- Research note: Online journalism in the low countries - Basic, occupational and professional characteristics...; 2002; Deuze, M., Paulussen, S.
- Do Web surveys really gain lower response rates than other survey modes? A meta-analysis; 2002; Lozar Manfreda, K., Vehovar, V.
- World in Figures: A Multilingual Internet Application for Statistical Data Dissemination with an Online...; 2002; Kuti, S., Vag, A.
- New Ways of Survey Data Collection: Touchscreens; 2002; Weichbold, M.
- A Comparison of Response Rate, Response Time, and Costs of Mail and Electronic Surveys; 2002; Shannon, D. M., Bradshaw, C. C.
- Describing response behavior in websurveys using client side paradata; 2002; Heerwegh, D.
- Learning the Web: Internet User Experience and Response to Web Marketing in Sweden; 2002; Dahlen, M.
- The Internet and knowledge gaps - A theoretical and empirical investigation; 2002; Bonfadelli, H.
- The Digital Divide, Individuals and Governance: Opportunities and Challenges; 2002; Reddick, A.
- Community Access and the Digital Divide: with Maritime Subtitles; 2002; Rideout, V.
- New Technologies and Survey Data Collection: Challenges and Opportunities; 2002; Couper, M. P.
- ICT and Business Performance in Italy; 2002; de Panizza, A., Nascia, L., Nurra, A., Oropallo, F., Riccardini, F.
- Information And Communication Technologies And E-Commerce In Basque Companies: A Statistical Approach...; 2002; Moran Alaez, E.
- The Digital Divide: Diffusion and use of ICTs; 2002; Montagnier, P., Muller, E., Vickery, G.