Web Survey Bibliography
Title Alternative Approaches to Measure Web Site Audiences
Author Robinsak, M., Batagelj, Z.
Access date 02.04.2004
Abstract The topic of this presentation is web site audiences measurement. In the markets where web marketing and advertising budgets spent on the Net are large enough, methods similar to peoplemeters in case of TV measurements are usually used. IN such cases Internet users - panelists - have software applications installed on their computers that are monitoring Internet traffic from their computers. The data are sent to servers located at research organizations in real-time and so also analyzed. Alternative methods can also be used: (1) traditional surveys and (2) technological, mostly server based measurements. Both of them can be (and are widely) criticized. The reasons behind that are mostly low understanding of survey research and too high expectations that measurements are actually not needed since the Internet is highly track able. There are also known limitations of these ’traditional’ methods. Survey based methods have limitations because they are based on respondents memory what results that web pages with higher recognition (known brands) get higher scores, while non-branded or new sites get lower scores. On the other side, technical - server based methods have problems of users identifications, what is usually connected with cookie problems, multiple users on the same computer and firewall, proxy problems. In not so rich markets (small countries and countries with low purchasing power) there is not enough money on the market to run these sophisticated panel surveys. Therefore ’traditional’ methods, generally not well accepted by the Internet industry should be used. There is an additional phenomena present in Slovenia, web sites are mostly run by enthusiasts, mostly people from IT industry that even less familiar with survey research methods, media research methods in general, and therefore very suspicious. In April 2002 an alternative approach of measuring web site audiences was used for the first time. It combined technical measurement using so called ”pixels”, web surveys to get demographical and other respondents data, and parallel telephone control survey. All three methods of measurement were used together for the final results: 14-days reach estimates, demographical profiles of web pages evaluated and overlap among pages. The results are available in software application. The results with methodology explained in details (Slovenian) can be found at http://wwwsi.cati.si.
Access/Direct link Homepage - conference (abstract)
Bibliographic typeConferences, workshops, tutorials, presentations
Year of publication2002
Web Survey Bibliography - Online measurement (986)
- Online survey research: Findings, Best practices, and future research; 2011
- Knowledge Networks answers to ESOMAR's "25 Questions to Help Research Buyers"; 2011
- In search of a new approach to measure newspaper audiences in Canada: The journey continues; 2011; Crassweller, A., Rogers, J., Graves, F., Gauthier, E., Charlebois, O.
- GRE® program announces big benefits and big savings for GRE® test takers worldwide; 2011
- Google and Kantar develop measurement panel; 2011
- Going online with assessment; 2011; Burke, E. et al.
- Exploring the digital nation. Computer and Internet use at home; 2011
- Survey Data Quality Provisions in Statistics Canada E-Questionnaire Solution: Retrospective and Perspectives...; 2011; Abiza, Y.
- Developing Electronic Questionnaire Guidelines: Issues and Challenges in a Changing Environment; 2011; Cote, A.-M., Kelly, P., Lawrence, D.
- Triton: a general tool for data collection and micro editing; 2011; Erikson, J.
- A Generalized System for Aided Development and Monitoring of Web Surveys; 2011; Torelli, R.
- Ethical issues in Internet research; 2011; Hoerger, M., Currell, C.
- Using survey data collection as a tool for improving the survey process; 2011; Biffignandi, S., Perani, G., Laureti, A.
- ESOMAR AND CASRO submission to the W3C tracking protection working group - Market research techniques...; 2011
- The benefits and constraints of e-mail interviews and discussions as methods of accessing valid data; 2011; Roberts, A.
- “You are Invited to Participate”: Challenges of Applying Mixed Survey Methods to Assess...; 2011; Chew, F.
- Catch Them When You Can: Speeders and Their Role in Online Data Quality; 2011; Gutierrez, C., Wells, T., Rao, K., Kurzynski, D.
- Effects of Post-Incentives on Response Rates, Costs, and Response Quality in a Web Survey of College...; 2011; Stevenson, J., Dykema, J., Cyffka, K., Klein, L., Goldrick-Rab, S.
- Observed Differences in the Placement and Wording of Neutral Response Options in Web Surveys: An Experiment...; 2011; Walton, L., Cobb, C. L., DiSogra, C.
- Mixed Methods - Analyzing Open-Ended Comments in a Quantitative Employee Survey; 2011; Lawton, L., Broege, N.
- Causes of survey incompletes: Why panelists say they abandon surveys; 2011; Henning, J.
- Beyond data stability: Rising above quality concerns; 2011
- Clarifying Survey Questions; 2011; Redline, C. D.
- The place for mobile research? Multi-mode studies of major cultural events; 2011; Conry, S., Atkinson, S.
- How far is too far: Traditional, flash and gamification interfaces, and implications for the future...; 2011; Puleston, J., Malinoff, B.
- The Evolution of Edits in the Canadian Census of Population Online Questionnaires; 2011; Laroche, D.
- The Main Innovations of Data Editing and Imputation for the 2010 Italian Agricultural Census ; 2011; Bianchi, G., Lipsi, R. M., Ruocco, G., Salvatore, M. A.
- Wages worldwide results and measurement issues from the multi-country. WageIndicator web-survey ; 2011; van Klaveren, M., Tijdens, K.
- A Methodological Inference towards the Quantification of Technological Frames ; 2011; Cachia, E., Camilleri, P.
- 2nd WEBDATANET Meeting Amsterdam. Global Data Collecting; 2011; van Beveren, I.
- DIME-SHS; 2011; Lesnard, L.
- Calibrating Non-Probability Internet Samples with Probability Samples Using Early Adopter Characteristics...; 2011; DiSogra, C., Cobb, C. L., Chan, E., Dennis, J. M.
- Web Survey Methodology: Interface Design, Sampling and Statistical Inference; 2011; Couper, M. P.
- Dropout rates during completion of an occupation search tree in web-surveys; 2011; Tijdens, K.
- Ignoring the compatibility of online questionnaires may bias the psychological composition of your sample...; 2011; Funke, F.
- New data sources for statistics: Experiences at Statistics Netherlands; 2011; Daas, P., ten Bosch, O., de Blois, C., Hoekstra, R., Roos, M.
- Further research on the design of complex grids; 2011; Couper, M. P., Tourangeau, R.Conrad, F. G., Zhang, C.
- Interactive carrots and sticks to improve data quality; 2011; Conrad, F. G., Tourangeau, R., Couper, M. P., Zhang, C.
- Optimum Blending of Panels and Social Network Respondents; 2011; Gittelman, S. H., Portner, A.
- Making the move to mobile Apps-based research: A case study in the evaluation and implementation of...; 2011; Graham, P., Conry, S.
- Once a 'Bad' Respondent, Always a 'Bad' Respondent - How to Identify and Exclude '...; 2011; Suresh, N.
- Dealing with the Effects of Panelist Experience; 2011; Burdein, I.
- Results from Real-Time Data Collection (RTD) vs. Data from Traditional Panelists: Is it valid to combine...; 2011; Pingitore, G., Witten, S., Walker, A., Seldin, D., Ellrodt, R., Muns, N., Parks, C., Serrato, C.
- Widening the Net: A Comparison of Online Intercept and Access Panel Sampling; 2011; Bakken, D. G., Nawani, R.
- Does choice of vendor make a difference in respondent validation and how does it impact the overall...; 2011; Courtright, M., Miller, C.
- Probably the Best Bias in the World?; 2011; Dent, T.
- The development of the KubeMatrix™ as a mobile app for Market Research Online Communities; 2011; Birks, D. F., Wilson, D.
- The Research-Data-Centre in Research-Data-Centre Approach: A First Step Towards Decentralised International...; 2011; Bender, S., Heining, J.
- First Equals Most Important? Order Effects in Vignette- Based Measurement; 2011; Auspurg, K., Jaeckle, A.
- Using Online Surveys to Conduct Jury Research; 2011; Edelman, B.