Web Survey Bibliography
Title Forecasting reach, frequency and GRPs on the Internet
Author Chandler -Pepelnjak, J.
Year 2002
Access date 07.12.2004
Abstract Predicting reach and frequency on the Internet is a difficult problem. Nevertheless, it is the central problem facing marketers who wish to effectively plan branding campaigns or maximize the number of web users who see advertisements. This paper presents a methodology for predicting reach, frequency, effective reach, and Gross Rating Points (GRPs) online. Additionally, the role these metrics play in online media planning will be illustrated.
Access/Direct link Homepage - conference (abstract)
Year of publication2002
Bibliographic typeConferences, workshops, tutorials, presentations
Web Survey Bibliography - Online measurement (791)
- Increasing Confidence in Survey Estimates with Visual Analogue Scales; 2009; Funke, F., Reips, U. -D., Thomas, R. K.
- The influence of the field time on data quality in list-based Web surveys; 2009; Goeritz, A., Stieger, S.
- Individual Follow-up of the Target Population: the Plural Strategies of a Web Survey; 2009; Markou, E., de Cledat, B., Razafindratsima, N., Laurent, R., Issenhuth, P.
- Preference for Mobile Interview Surveys? Interplay of costs, errors and biases; 2009; Vehovar, V., Slavec, A.
- Asking Factual Knowledge Questions: Reliability in Web-Based, Passive Sampling Surveys ; 2009; Elo, K.
- If You Provide It, Will They Read It? Response Time Effects in a Choice Experiment; 2009; Vista, A. B., Rosenberger, R. S., Collins, A. R.
- Dynamic feedback in open-ended questions: Experiments on the visual design language of Web surveys; 2009; Fuchs, M.
- Effects of monetary incentives on participation in a two-wave online survey; 2009; Bandilla, W., Haas, I.
- Yes, VASs can! Increasing the accuracy of survey measurements with computerized visual analogue scales...; 2009; Funke, F., Reips, U. -D.
- Improving the Design of Complex Matrix Questions; 2009; Couper, M. P., Tourangeau, R., Conrad, F. G.
- Relations between functionality and usability of Web survey software tools: An empirical evaluation; 2009; Berzelak, N., Lozar Manfreda, K.
- Donations to charity as incentives in online panels; 2009; Goeritz, A.; Hox, J.
- Reducing Measurement Error in Web Surveys; 2009; Couper, M. P.
- Collecting Customer Satisfaction Data With Web Surveys; 2009; Vuorensola, L.
- Visual Design Effects on Respondents’ Behavior in Web-Surveys; 2009; Greinöcker, A.
- Increasing the use of e-consultation in primary care: Results of an online survey among non-users of...; 2009; Nijland, N., van Gemert-Pijnen, J. E. W. C., Boer, H., Steehouder, M. F., Seydel, E. R.
- The use of online data-collection in financial services market measurement research : the FRS experience...; 2009; Cooke, M., Watkins, N.
- Using flash type questions – stroke of luck or curse for data quality?; 2009; Laufer, S., Klapproth, U., Noll, S.
- Pause Mechanism in Complex Online Surveys; 2009; Milewski, J.
- Sensitive Questions in Online Surveys: Experimental Results for the Randomized Response Technique (RRT...; 2009; Coutts, E., Jann, B.
- Response Formats in Cross-cultural Comparisons in Web-based Surveys; 2009; Thomas, R. K.l, Terhanian, G., Funke, F.
- Generic or Project-Specific Mail? – The Influence of Invitations on Response Behaviour in the...; 2009; Schroll, S.
- Distortion of demographics through technically induced dropout in restricted online surveys; 2009; Voracek, M., Stieger, S., Goeritz, A.
- WebEXEC: A Short Self-Report Measure of Executive Function Suitable for Administration via the Internet...; 2009; Buchanan, T., Heffernan, T. M., Parrott, A. C., Ling, J., Rodgers, J., Scholey, A. B.
- Does the seriousness check really sieve out datasets with bad data quality?; 2009; Stieger, S., Reips, U. -D.
- Don't know and no opinion responses in Web surveys; 2009; Mechling, J., Baker, R. P., Couper, M. P.
- Investigating the High Hurdle Technique; 2009; Frauendorfer, D., Reips, U. -D.
- Volumetric Forecast based on Online Access Panels; 2009; Rodenhausen, T., Drewes, F.
- SNB - Social Network Barometer; 2009; Drosdow, M., Geißler, H.
- Using Interactive Features to Motivate and Probe Responses to Open-Ended Questions; 2009; Christian, L. M., Oudejans, M.
- Payments via Paypal as an Incentive in Online Panels; 2009; Goeritz, A., Wolff, H.-G., Goldstein, D. G.
- Advertising Effects of Online Video Ads; 2009; Wolf, M., Schönfeldt, J.
- The impact of privacy concerns on data collection; 2009; Reips, U. -D., Joinson, A. N., Buchanan, T., Schofield Paine, C.
- Verbal Vs Visual Response Options: Reconciling Meanings Conveyed by a Computer Aided Visual Rating Scale...; 2009; Garland, P., Cape, P.
- Strategies for Increasing Response Rates in Web Surveys and their Differential Effects on Sample Composition...; 2009; Haas, I., Bosnjak, M., Bandilla, W., P., Galesic, M.Couper, M. P.
- Increasing response rates in list based samples; 2009; Keusch, F., Kurz, H., Penzkofer, P.
- GPCP: A German Version of the Scale for Online Privacy Concern and Protection for Use on the Internet...; 2009; Oostlander, J., Reips, U. -D., Buchanan, T.
- Implementation of a reaction time tool for brand measurement at Swisscom; 2009; Paar, I., Urbahn, J.
- Comparing the results of Web surveys on volunteer versus probabilistically selected panels of participants...; 2009; Mirta, G.
- Panel Conditioning in Web Surveys: A Comparison between Trained and Fresh Respondents; 2009; Toepoel, V., Das, M., van Soest, A.
- Formatting Error with Visual Analogue Scales in Web Surveys; 2009; Funke, F., Reips, U. -D.
- The new IT environment for the Italian consumer price survey; 2009; Giannini, R., Polidoro, F., Sgamba, A. M., Silipo, M., Spagnuolo, F., Virgillito, A.
- A literature review on constructing answer formats; 2009; Menold, N., Kaczmirek, L., Hoffmeyer-Zlotnik, J.
- Can a moral reasoning exercise improve response quality to surveys of healthcare priorities?; 2009; Johri, M.
- Methods to increase response to postal and electronic questionnaires; 2009; J., Roberts, I., Clarke, M. J., DiGuiseppi, C., Wentz, R., Kwan, I., Cooper, R., Felix, L. M., Pratap...
- Estimating the robustness of questionnaire results: lessons from a mixed-mode survey of expectations...; 2009; Bonsall, P., Shires, J.
- A hybrid online and offline approach to market measurement studies; 2009; Cooke, M., Watkins, N., Moy, C.
- Impact of T-ACASI on Survey Measurements of Subjective Phenomena ; 2009; Harmon, T., F., Rogers, S. M., Eggleston, E., Roman, A. M., Villarroel, M. A., Chromy, J. R., Ganapathi...
- Open-Ended Questions in Web Surveys: Can Increasing the Size of Answer Boxes and Providing Extra Verbal...; 2009; Smyth, J. D., Dillman, D. A., Christian, L. M., McBride, M.
- Timing accuracy of Web experiments: A case study using the WebExp software package; 2009; Keller, F., Gunasekharan, S., Mayo, N., Corley, M.