Web Survey Bibliography

Title Computing unique user counts from server log files. Comparative analysis of varying methods
Author Bennett, R. P., Hanson, S. J., Guenther, S. A., Stone, M.
Year 2002
Access date 07.12.2004
Abstract ABC Interactive (ABCi), with cooperation of the Interactive Advertising Bureau (IAB) and the Media Rating Council (MRC), performed an analysis of different methods of measuring unique visitors for a sample of websites. The analysis demonstrates the large differences that can be obtained using different methodologies, as well as providing insight into the nuances of log-based measurement. The paper concludes with recommendations for accurate visitor counts.
Access/Direct link Homepage - conference (abstract)
Year of publication2002
Bibliographic typeConferences, workshops, tutorials, presentations
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Web Survey Bibliography - 2002 (418)

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