Web Survey Bibliography

Title The Next Stage In Panel Measurement
Author Anderson, S., Manias, A.
Year 2000
Access date 02.04.2004
Abstract Beyond the webpage, using panels to measure the 'entire Internet', incorporating live chat and proactive email discussions; Appropriate opportunities for panel research and relevant discussion topics; Ensuring your panel is truly representative; The advantages of using panels; Using and not abusing panellists - managing panel contact to reduce 'burning', 'churn' and ensure optimum surveying frequency; Justifying the ROI of panels versus in-house strategies; The limitations of panels ...
Year of publication2000
Bibliographic typeConferences, workshops, tutorials, presentations
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