Web Survey Bibliography

Title Pan European Internet Monitor Survey (PEIM): Advanced techniques for online market research
Year 2000
Access date 05.04.2004
Abstract The PEIM is surveying Internet users and identifying their profiles by country in terms of demographics, psychographics, media and e-commerce behaviour. This survey will be conducted in February and September 2000 in 14 European countries, and will collect information from over 150,000 Internet users. In addition, telephone surveys will be undertaken to identify penetration and national Internet usage. Based on the February results the PEIM will discuss: How to achieve accurate, meaningful samples; Matching your sampling methodologies to the survey objectives; The pros and cons of omnibus and panel sampling; How representative is the online world of the offline world; A global reach - overcoming cultural and language constraints.
Year of publication2000
Bibliographic typeConferences, workshops, tutorials, presentations
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Web Survey Bibliography - 2000 (225)

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