Web Survey Bibliography

Title How your research process can help you measure and create customer satisfaction, loyalty and value via the Internet
Author King, L.
Year 2000
Access date 05.04.2004
Abstract Creating a customer focused electronic channel - how do customers feel about using the web?; How is the web changing the face of business?; How do you build and retain a customer base for web based research?; Using the web as a tool for relationship management; Developing online customer research and satisfaction measurement for operational strategic advantage; Performance measurement to drive strategic change and measure effectiveness.
Year of publication2000
Bibliographic typeConferences, workshops, tutorials, presentations
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Web Survey Bibliography - Online measurement (786)

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