Web Survey Bibliography

Title Growing up digital
Author Tapscott, D.
Source McGraw-Hill: New York
Year 1998
Access date 09.04.2004
Abstract GROWING UP DIGITAL: The Rise of the Net Generation by Don Tapscott is an examination of the first generation to be bathed in bits since birth. These 88 million children of the baby boomers in the U.S and Canada are combining demographic muscle and digital mastery to become a force for social transformation. In a nutshell, because of their access to the digitial media these young people learn, work, think, shop and create differently than their parents. There is no issue more important to parents, teachers, policy makers, marketers and social activists than understanding this new generation.
Access/Direct link Homepage - McGraw-Hill
Year of publication1998
Bibliographic typeBook
Print

Web Survey Bibliography - Online measurement (790)

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