Web Survey Bibliography

Title Characteristics of Respondents to a Web Survey of the General Public
Author Tarnai, J., Thom, A.
Year 2002
Access date 09.04.2004
Abstract In the summer of 2001 we designed and conducted a web survey of the general public in Washington State on air quality issues, as a follow up to a telephone survey of this population earlier. A sample of 10,000 households was drawn from telephone directory listings, and a letter was mailed providing information about how to access the survey on the web.. A separate public-at-large version of the web survey was made available for others who wanted to respond to the survey. For the state sample version of the survey, 854 interviews were collected out of 10,000 letters sent to households resulting in a 9% response rate. An additional 197 completed interviews were collected in a separate general public-at-large version of the web survey. This paper describes the methods used to conduct the survey, and the rate at which respondents completed the survey on the web. Because of the very low response rate, the paper also compares the demographic characteristics of respondents to both the general public and the at-large version of the web surveys, with the census demographics. The results suggest that individuals who respond to web surveys are significantly different on several demographic characteristics from most of the general public.
Year of publication2002
Bibliographic typeConferences, workshops, tutorials, presentations
Print

Web Survey Bibliography - The American Association for Public Opinion Research (AAPOR) 57th Annual Conference, 2002 (35)