Web Survey Bibliography

Title Not Sure About "Don't Know"?: Effects of Response Choice in Mixed Mode Surveys
Year 2002
Access date 19.04.2004
Abstract One issue we face when migrating telephone surveys to web-based surveys is what do we do with item non-response so that we can obtain comparable data? When a survey is conducted on the phone, typically a "Don't know" or "Not sure" response is not explicitly given as a response choice. In the case of converting a phone survey to an Internet survey, inclusion or exclusion of the "Don't Know" or "Not Sure" response is problematic. We conducted two parallel phone and Internet studies to further examine this issue with regard to opinion questions. Online respondents were randomly assigned to one of 3 conditions: Not offering either a "Don't Know" or "Not Sure" alternative; Offering a "Don't Know"; Offering a "Not Sure". We develop some recommendations for developing data comparable to RDD telephone surveys as a result of our analyses and findings.
Year of publication2002
Bibliographic typeConferences, workshops, tutorials, presentations
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Web Survey Bibliography (6374)

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