Web Survey Bibliography
Title Reliability and Validity of Web-based Surveys: Effects of Response Modality, Item Format, and Number of Categories
Author Uldall, B. R., Thomas, R. K., Krosnick, J. A.
Year 2002
Access date 19.04.2004
Abstract Systematic investigation of the reliability and validity of web-based surveys has been limited. We had over 5,500 respondents initially complete a web-based survey. We randomly assigned them to 1 of 4 response modalities (numeric box, fully anchored grid, end-anchored only grid, and semantic differential), 1 of 2 question formats (agree-disagree or antonym), and 1 of 4 response category formats (3, 5, 7, or 10 categories). Each person answered 5 questions about 6 different attitude topics. While question format had no major impact on reliability, response modality and the number of response categories did. We discuss our results and make some recommendations for effective scale design in web-based surveys.
Year of publication2002
Bibliographic typeConferences, workshops, tutorials, presentations
Web Survey Bibliography - The American Association for Public Opinion Research (AAPOR) 57th Annual Conference, 2002 (35)
- Navigating the Rapids of Change: Some Observations on Survey Methodology in the Early 21st Century; 2002; Dillman, D. A.
- Civic Engagement, Social Trust, and Online Deliberation; 2002; Goldthwaite, D., Price, V., Cappella, J. N.
- A Mixed-mode Internet and Telephone Survey in a Technology-rich Environment; 2002; Marton, K., Sumartojo, R. Kosicki, G. M., Horner, L. R.
- Comparison of Response Rates and Quality of Response in a Survey Conducted by Mail, Email and Web; 2002; Lesser, V. M., Newton, L.
- Face-to-Face vs. Web-enabled Panel Interviews on Magazine Reading: A Mode Comparison; 2002; Mattlin, J.
- Internet-based Survey Research in the U.S. Navy; 2002; Olmsted, M. G.
- Statistical Data Validation in Web Instruments:An Empirical Study; 2002; Peytchev, A., Petrova, E.A.
- Transitioning Phone and Mail Studies to an Online Venue: Factors for Consideration; 2002; Park, J. M., Collier, D.
- U.S. Army Web-based, Internet Surveys; 2002; Lynn, M.
- U. S. Air Force Surveys; 2002; Hamilton, C. H., Datko, L. M., Bell, J.
- A Computer Tool that Helps Survey Methodologists Improve the Comprehensibility of Questions; 2002; Graesser, A., Karnavat, A., Daniel, K. F., Cooper, E., Cai, Z., Whitten, S., Louwerse, M., Bartlett,...
- Using the Internet to Reach an Elite Population: What Works, What Doesn't?; 2002; Grigorian, K. H., Rosenlund, A., Sokolowski, J.
- Combining Online and CATI Data Collection Techniques With Web-Based Reporting to Measurably Improve...; 2002; Feld, K. G., Stone, W. K.
- Triangulation: Three Modes Measuring HIV-Related Knowledge and Stigma in the U.S; 2002; Fichtner, R., Knight, S., Lentine, D.
- Navigation Patterns in Web Surveys; 2002; Ramirez, C. M.
- Why Internet Samples Are Inherently Biased; 2002; Neustadtl, A., Kestnbaum, M., Robinson, J. P.
- Methods for Improving Compliance in Exposure Studies; 2002; Dimitropoulos, L., Thalji, L., Weibe, L.
- The Impact of Privacy and Security Concerns on the Willingness to Provide Sensitive Information about...; 2002; Aoki, K., Elasmar, M. G.
- Mode-Effects in Web Surveys?; 2002; Bandilla, W., Bosnjak, M.
- The Prospects for Electronic Mail Surveys; 2002; Groussett, R., Fournier, A., Kalinowski, L., Best, S. J.
- Prepaid and Promised Incentives in Web Surveys: An Experiment; 2002; Bosnjak, M., Tuten, T. L.
- A Nonresponse Analysis of a Mail-Web Mode Comparison; 2002; Boyd, C. J., Crawford, S. D., McCabe, S. E., Couper, M. P.
- An Experimental Comparison of Knowledge Networks and The GSS; 2002; Bradburn, N. M.
- Examining Item Non-Response in a Mixed Mode Customer Satisfaction Study; 2002; Burr, M. A., Famolaro, T., Levin, K.
- Web Survey Nonresponse Among Military Members; 2002; Caplan, J. R.
- Comparing Self-administered Computer Surveys and Auditory Interviews: An Experiment; 2002; Chang, L. C., Krosnick, J. A.
- Paper and Pencil versus Web Survey. Measurement Effects and Mode Differences; 2002; Fuchs, M.
- Usability Testing of Web Data Collection Instruments; 2002; Thalji, L., Antunes, M. J., Wiebe, E. F.
- Nonresponse Error and Mode Effects in the Web-Enabled Survey on Civic Attitudes and Behaviors after...; 2002; Thalji, L., Langer, M., Pulliam, P., Wiebe, E. F.
- Not Sure About "Don't Know"?: Effects of Response Choice in Mixed Mode Surveys; 2002; Terhanian, G., Thomas, R. K., Bremer, J., Smith, R.
- More Is Not Necessarily Better: Effects of Response Categories on Measurement Stability and Validity; 2002; Thomas, R. K., Uldall, B. R., Krosnick, J. A.
- A Web-based Experiment to Evaluate the Effectiveness of Vaccine Information Sheets; 2002; Turner, A., Thalji, L., Wagers, R., Laird, G., Heaps, W.
- Reliability and Validity of Web-based Surveys: Effects of Response Modality, Item Format, and Number...; 2002; Uldall, B. R., Thomas, R. K., Krosnick, J. A.
- Mode Effect in Web Surveys; 2002; Vehovar, V., Lozar Manfreda, K.
- Characteristics of Respondents to a Web Survey of the General Public; 2002; Tarnai, J., Thom, A.