Web Survey Bibliography
Title Reducing Error Associated with Non-Probability Sampling through Propensity Scores: Evidence from Election 2000
Access date 20.04.2004
Abstract The primary aim of this paper is to explain how and why it is possible to produce trustworthy information through Internet-based research; specifically, through Internet-based research that relies upon the cooperation of respondents recruited by means other than probability sampling. The approach described here benefits from the conscientious thinking of statisticians who have developed sturdy statistical substitutes for the randomization of random assignment. To support our contention, we compare the accuracy of 54 pre-election statewide forecasts made by Harris Interactive through surveys of non-probability samples of Internet users in the 2000 election with 118 pre-election forecasts made by polling organizations through random-digit-dialing procedures. We also compare the Harris Interactive nationwide forecast with those of ten polling organizations. The evidence presented suggests that the Harris Interactive forecasts were approximately 47% more accurate than the telephone forecasts. A secondary aim is to explain how public opinion researchers might exploit propensity score to improve responses elicited through probability samples.
Access/Direct link Homepage - conference (abstract)
Year of publication2001
Bibliographic typeConferences, workshops, tutorials, presentations
Web Survey Bibliography - Terhanian, G. (30)
- An approach to selecting online respondents; 2013; Terhanian, G.
- A Smarter Way to Select Respondents for Surveys; 2012; Terhanian, G., Bremer, J.
- Beyond the Blank-Canvas Approach ; 2010
- Response Formats in Cross-cultural Comparisons in Web-based Surveys; 2009; Thomas, R. K.l, Terhanian, G., Funke, F.
- Changing times, changing modes: The future of public opinion polling?; 2008; Terhanian, G.
- Parallel Phone and Web-based Interviews: Effects of Sample and Weighting on Comparability and Validity...; 2008; Thomas, R. K., Krane, D., Taylor, H., Terhanian, G.
- Truth in measurement: Comparing Web Based interviewing Techniques; 2007; Couper, M. P., Terhanian, G., Bremer, J., Thomas, R. K.
- The Best of Intentions: Response Format Effects on Measures of Behavioral lntention ; 2007; Thomas, R. K., Klein, J. D., Behnke, C. S., Terhanian, G.
- Attitude Measurement in Phone and Online Surveys: Can Different Modes and Samples Yield Similar Results...; 2006; Thomas, R. K., Krane, D., Taylor, H., Terhanian, G.
- Multi-Mode Research and Data Linkage. Theoretical and Practical Advice; 2005; Terhanian, G.
- Comparing data from online and face-to-face surveys; 2005; Duffy, C., Smith, K., Terhanian, G., Bremer, J.
- Creative Applications of Selection Bias Modelling in Market Research; 2005; Terhanian, G., Bremer, J.
- Measuring television viewership through a multi-method approach; 2004; Terhanian, G., Bremer, J., Delaney, T. F., Thomas, R. K.
- Behavioral Intention Measurement: International Findings; 2004; Thomas, R. K., Terhanian, G., Bayer, L. R.
- Propensity Score Matching as a Bias Correction Method for Internet-based Studies; 2004; Bremer, J., Terhanian, G., Strange, P.
- Not Sure About "Don't Know"?: Effects of Response Choice in Mixed Mode Surveys; 2002; Terhanian, G., Thomas, R. K., Bremer, J., Smith, R.
- The record of internet-based opinion polls in predicting the results of 72 races in the November 2000...; 2001; Taylor, H., Bremer, J., Overmeyer, C., Siegel, J.W., Terhanian, G.
- Touchdown! Online polling scores big in November 2000; 2001; Terhanian, G., Bremer, J., Overmeyer, C., Siegel, J.W., Taylor, H.
- Using Internet polling to forecast the 2000 elections; 2001; Terhanian, G., Taylor, H., Bremer, J., Overmeyer, C., Siegel, J.W.
- Exploiting analytical advances. Minimizing the biases associated with Internet-based surveys of non-...; 2001; Terhanian, G., Thomas, R. K., Bremer, J., Smith, R.
- How To Ensure the Accuracy Of Internet Research; 2001; Terhanian, G.
- Reducing Error Associated with Non-Probability Sampling through Propensity Scores: Evidence from Election...; 2001; Terhanian, G., Marcus, S., Bremer, J., Smith, R.
- The Accuracy of Harris Interactive's Pre-Election Polls of 2000; 2001; Terhanian, G., Taylor, H., Bremer, J., Siegel, J.W., Smith, R.
- A Propensity Score Adjustment for Selection Bias in Online Surveys; 2000; Bremer, J., Terhanian, G., Smith, R.
- Advance to the Next Level: Online Methodologies and Best Practices; 2000; Terhanian, G.
- How To Produce Credible, Trustworthy Information Through Internet-Based Survey Research; 2000; Terhanian, G.
- Understanding Online Research: Lessons from the Harris Poll Online; 1999; Terhanian, G.
- Beyond Questions: Influences on Web Survey Testing; 1999; Terhanian, G., Jeavons, A.
- Heady Days Are Here Again. Online polling is rapidly coming of age; 1999; Taylor, H., Terhanian, G.
- Understanding the Online Population: Lessons from the Harris Poll and the Harris Poll Online; 1999; Black, G. S., Terhanian, G.