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Web Survey Bibliography

Title The Accuracy of Harris Interactive's Pre-Election Polls of 2000
Year 2001
Access date 20.04.2004

Prior to Election 2000, several prominent pollsters dismissed Harris Interactive’s planned effort to forecast outcomes of the 2000 elections through Internet research as a frivolous foray, rather than a sincere effort to break new ground. Of particular con-cern to these pollsters was Harris Interactive’s contention that it could produce accurate forecasts for all voters on the basis of information collected only from Internet users. The actual evidence from Election 2000 suggests that these dismissals were shortsighted. The aim of this paper is to review the election results, and in doing so, explain how Harris Interactive corrects for the effects of nonrandom selection on Internet survey results. The implications of the approach on probability-based telephone surveys are also considered.


Year of publication2001
Bibliographic typeConferences, workshops, tutorials, presentations