Web Survey Bibliography

Title The Prospects for Electronic Mail Surveys
Author Groussett, R., Fournier, A., Kalinowski, L., Best, S. J.
Year 2002
Access date 21.04.2004
Abstract E-mail has enormous potential as a medium for data collection. It permits complex questionnaires to be administered more quickly, flexibly, and inexpensively than telephone or postal communications. E-mail, though, is currently restricted to individuals with access to computer networks, meaning we cannot generate probability samples that would enable us to statistically infer the true population parameters from our sample estimates. In recent years, scholars have begun employing e-mail surveys to study public opinion, relying on weighting or the form-resistant correlation hypothesis to neutralize the effects of e-mails coverage error. In this paper, we assess the application of these techniques, demonstrating that e-mail surveys violate the assumptions underlying them. We discuss the implications of this for future survey research employing electronic methods.
Year of publication2002
Bibliographic typeConferences, workshops, tutorials, presentations
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Web Survey Bibliography - The American Association for Public Opinion Research (AAPOR) 57th Annual Conference, 2002 (35)