Web Survey Bibliography

Title Comparing Self-administered Computer Surveys and Auditory Interviews: An Experiment
Author Chang, L. C., Krosnick, J. A.
Source The American Association for Public Opinion Research (AAPOR) 57th Annual Conference, 2002
Year 2002
Access date 21.04.2004
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Abstract At AAPOR 2001, we presented evidence from a national survey experiment showing that data collected over the Internet by Knowledge Networks and Harris Interactive manifested higher concurrent and predictive validity than data collected over the telephone by The Ohio State University Center for Survey Research. In order to ascertain whether the differences are due to response processes inherent in the modes per se, or to differences between the characteristics of the Internet and telephone samples, an experiment was conducted in a controlled lab setting. Participants were randomly assigned to answer survey questions privately on a computer or orally over an intercom system. Replicating findings from the national surveys, data from the lab experiment suggested that there was higher concurrent validity and less socially desirable responding in the computer mode than the intercom mode. The mode difference in concurrent validity was sometimes more pronounced among participants with more limited cognitive skills, less experience completing surveys, less political knowledge, and those who had not received instructions to think carefully.
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Year of publication2002
Bibliographic typeConferences, workshops, tutorials, presentations
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