Web Survey Bibliography

Title Paper and Pencil versus Web Survey. Measurement Effects and Mode Differences
Author Fuchs, M.
Year 2002
Access date 21.04.2004
Abstract So far, certain problems of web surveys have received great attention: coverage problems, sampling issues and response rates as well as screen design and usability issues. However, little insight is available regarding the cognitive processes at work in a respondent's mind when answering a survey question on the internet. We assume that the cognitive capacity available when answering a survey question is impaired by the respondent's navigational efforts when working though the questionnaire. Thus, working through an online survey reduces the respondent's attention for any given survey question. In order to assess the respondent's attention for the content of a survey questionnaire, we use the results of experiments on measurement effects: the larger the effects the greater the respondent's attention (otherwise the effects would not appear). In this talk we present results from a large scale field experiment (n = 5,000) on measurement error in mixed mode survey (p&p and online) among the German youth conducted in spring of 2001. In this survey, 6 experiments on measurement error were incorporated: 2 experiments on question order, 2 experiments on response categories, and 2 experiments on response order in long lists. The results suggest that measurement effects are generally smaller in the web portion of the survey.
Year of publication2002
Bibliographic typeConferences, workshops, tutorials, presentations
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Web survey bibliography - Germany (639)

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