Web Survey Bibliography
Title Monitoring the Online Media World
Author Comley, P.
Source Virtual Surveys Limited
Access date 21.04.2004
Abstract The methods by which websites have been monitored have been continually evolving and are at last beginning to resemble those used by market research in other areas of media. In the initial days of websites (3-5 years ago!), their success was measured in terms of their "hits". This was a much abuse term and resulted in greatly exaggerated perceptions of the popularity of websites. In theory, a "hit" was supposed to measure the number of people looking at a web page or site. However in practice, a hit is generated every time a person loads even the smallest element of a page such a small bullet or a piece of footer text. This could mean that "hit" figures for websites could sometimes imply websites were being visited by maybe 10 times as many people as actually did - a very handy statistic if you were a dot.com seeking extra finance!
Access/Direct link Homepage - magazine (full text)
Bibliographic typeMagazine article
Year of publication2001
Web Survey Bibliography - Virtual Surveys Limited (6)
- Web Surveys and the new Disability Discrimination Act; 2005; Macer, T.
- Innovation in Online Research - Who Needs Online Panels?; 2003; Comley, P.
- If the Internet is so clever, why aren't we all rich!; 2003; Poynter, R.
- Online research will take off in the UK in 2003 - The case for and against; 2002; Anonymous
- Online Surveys and Internet Research; 2002; Comley, P.
- Monitoring the Online Media World; 2001; Comley, P.