Web Survey Bibliography

Title Understanding Unit-Nonresponse in Web-based Surveys
Year 2001
Access date 21.04.2004
Abstract The decision process when requested to participate in a Web Survey is in our view understood most appropriately by applying a psychological theory of human action. To this end, our study utilized an extended version of Ajzen's Theory of Planned Behavior to predict and explain the number of participations in a five wave Web-based panel study. We assumed that (1) one's attitude towards participating in Web surveys, (2) the internalized social pressure, (3) the perceived behavioral control and (4) the extent of moral obligation towards participating are, mediated by behavioral intention, determinants of the extent of Unit Nonresponse. The collegiate respondents answered a preliminary paper-based questionnaire (administered as a class assignment), which assessed the variables described above. Participation in a five-wave, Web-based panel study on "Internet-based Marketing", conducted at a frequency of one survey per month for five months, represented the target behavior. The results indicate a large predictive power of the model. The multiple correlation coefficient (R) for intention to participate is near .80, and the number of participations can be predicted with R= .50. Attitude towards participation and perceived behavioral control predict the intention to participate best, followed by internalized social pressure and moral obligation.
Year of publication2001
Bibliographic typeConferences, workshops, tutorials, presentations
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Web survey bibliography - Germany (639)

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