Web Survey Bibliography

Title Response Timing and Coverage of Non-Internet Households in an Internet-Enabled Panel
Author Dennis, J. M.
Source The American Association for Public Opinion Research (AAPOR) 56th Annual Conference, 2001
Year 2001
Access date 22.04.2004
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Presentation
Abstract From a respondent’s perspective, an Internet-Enabled Panel based on RDD sampling would appear to have several advantages. This paper assesses whether two of these purported advantages translate into better survey data. The first advantage is that Panel Members choose when to complete surveys, in contrast to a CATI system dictating the timing in most telephone surveys. The second one is a function of coverage: non-internet households, as well as internet households, are recruited and equipped to have internet access. Some basic questions will be answered on the volume, demographic correlates, and substantive differences resulting from survey participation outside the industry’s telephone calling window (usually 9am-9pm respondent local time) and from the participation of non-internet households. In addition, evidence will be presented on the impact of field period length on substantive study results. Finally, the question will be addressed of convergence, that is, whether non-Internet households are assimilated over the course of Panel Membership into responding like internet households (e.g., on attitudinal measures). The data for this study are from extensive profiling and internet-based surveys conducted on a broad range of commercial and public opinion topics at Knowledge Networks over the past year.
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Year of publication2001
Bibliographic typeConferences, workshops, tutorials, presentations
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Web Survey Bibliography - Dennis, J. M. (44)