Web Survey Bibliography

Title Are Internet Panels Creating Professional Respondents? A Study of Panel Effects.
Source Marketing Research, 13, 2, pp. 34-38
Year 2001
Access date 22.04.2004
Presentation
Abstract The author assesses the susceptibility of internet-based research panels to two types of panel effects, based on the experience of Knowledge Networks, Inc. First, online panels might condition research subjects, turning them into “professional respondents” whose attitudes and behaviors are changed by panel participation. Second, panels are potentially vulnerable to selection bias: if panelist attrition is related to characteristics of interest, then successive samples from the panel will be increasingly unrepresentative. Based on the case studies involving a broad range of consumer research, the author concludes that panel effects are minimal at Knowledge Networks.
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Year of publication2001
Bibliographic typeJournal article
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Web Survey Bibliography - Dennis, J. M. (45)