Web Survey Bibliography
Title Phone-Web-Phone: The Methodology of Tomorrow
Author Feld, K. G.
Source 22nd Annual Marketing Research Conference: Marketing Research as a Competitive Advantage, 2001
Access date 24.04.2007
Abstract Web surveys seem fast and cheap, but are they good? The advantages of online research are many. Yet the mode continues to be challenged by sampling issues as well as respondent and technology problems. Most of these shortcomings can be overcome by affordably mixing modes of survey fielding – old school with the new, phone with the web. This blended methodology becomes especially effective when you add a third element – live interviewers online. This presentation demonstrates how interviewers can combine their skills with web-based tools to deliver a matching interview experience to both online and telephone survey respondents, thus achieving better web data collection. Phone-web-phone methodologies have been proven to increase representative accuracy of sample, improve sample frame coverage, reduce sources of respondent error and increase respondent satisfaction. Add to this multi-mode online reporting from all data collection sources (web, telephone and IVR), and the result is research that is faster & cheaper, but also better than anything that has come before.
Bibliographic typeConferences, workshops, tutorials, presentations
Year of publication2001
Web Survey Bibliography - 22nd Annual Marketing Research Conference: Marketing Research as a Competitive Advantage, 2001 (5)
- Combining Electronic and Traditional Survey Administration for a Competitive Advantage; 2001; Rosen, S., Cruzen, D., Waller, V.
- Using Both Online and Traditional Data Collection in the Same Research Project; 2001; McInerney, J.
- Sampling for Web-Based Surveys; 2001; de Angelis, C.
- Phone-Web-Phone: The Methodology of Tomorrow; 2001; Feld, K. G.
- Leveraging Interactive Web-Based Reporting Systems – Can It Provide A Competitive Advantage for...; 2001; Zalesky, C.