Web Survey Bibliography - Before 1981 (19)

• Surveys by telephone: a national comparison with personal interviews; 1979; Groves, R. M., Kahn, R. L.
• Evaluation of the Feeling Thermometer. A Report to the National Election Study Board based on data from...; 1979; Weisberg, H. F., Miller, A. H.
• Generalizing Mail SurveyInducement Methods: Population Interactionswith Anonymity and Sponsorship; 1979; Jones, W. H.
• Determinants of scale response: Label versus position; 1978; Wildt, A. R., Mazis, M. B.
• Coefficient alpha and the internal structure of tests; 1978; Cronbach, L. J.
• Logic and conversation; 1975; Grice, P. H.
• Stapel scale or semantic differential in marketing research?; 1974; Albaum, G. et al.
• Response effects in surveys: A review and synthesis; 1974; Sudman, S., Bradburn, N. M.
• Judgment under uncertainty: Heuristics and biases; 1974; Tversky, A., Kahneman, D.
• The retinex theory of colour vision; 1974; Land, E. H.
• Multiple classification analysis. A report on a computer program for multiple regression using categorical...; 1973; Andrews, F. M., Morgan, J. N., Sonquist, J. A., Klem, L.
• Some reflections on consumer panels; 1969; Hill, R. W.
• A theory of organization and change within value-attitude systems; 1968; Rokeach, M.
• An evaluation of alternative rating devices for consumer research; 1966; Abrams, J.
• Implications of nonresponse for interpretation of mail Questionnaire data; 1960; Donald, M. N.
• A generalization of sampling without replacement from a finite universe; 1952; Horvitz, D. G., Thompson, D. J.
• The art of asking questions; 1951; Payne, S.
• Gauging public opinion; 1944; Cantril, H.
• Recent trends in the development of market research; 1936