Web Survey Bibliography
Title Effects of sponsor identity and perceived data security on response rates and data quality
Access date 06.05.2004
Abstract It is widely acknowledged that Web surveys are becoming a popular mode of data collection (Couper, 2000). Although attention has been paid to potential mode effects in Web surveys (e.g., Dillman, 2000), little has focused on other factors that may impact Web response rates and data quality. For example, the influence of the sponsor’s identity has been examined in surveys conducted using other data collection modes (e.g., Presser; Blair; & Triplett, 1992), but not in web surveys. Moreover, the effect of perceived security of Web data on response rates and data quality have been discussed (Yu, 2001) but few studies have explored these effects (see Peoples, 2001 for one exception). The present study will examine the impact of these two factors on response rates and data quality in an establishment survey conducted over the Web. Moreover, we hypothesize that perceived data security may be influenced by the sponsor’s identity and therefore these two factors may have an interactive impact on the dependent variables. We will conduct a Web survey of American companies that participated in government-funded joint venture projects (N = 250). A random half of respondents will be solicited by NIST, the government agency which funded the joint venture projects, the other half of respondents will be solicited by Westat, under contract to NIST. Of the web respondents, half will receive detailed information regarding the security of the data they will submit, while the other half will receive no such detailed information. The impact of the identity of the sponsor and the perceived security of the data on response rates and data quality will be examined.
Access/Direct link Homepage - conference (abstract)
Bibliographic typeConferences, workshops, tutorials, presentations
Year of publication2003
Web Survey Bibliography - Levin, K. (12)
- Multi-Mode Survey Administration: Does Offering Multiple Modes at Once Depress Response Rates?; 2013; Newsome, J., Levin, K., Langetieg, P., Vigil, M., Sebastiani, M.
- Best Approaches to Mode Order and Non-response Prompting in a Multi-Mode Survey; 2012; Newsome, J., Levin, K., Schafer, B., Vigil, M., Liu, W.
- Boosting Response Rates: Are There Optimal Times to Email Respondents?; 2007; Bennett-Harper, S., O'Brien, J., Levin, K., Davis, B., Shipp, S., Campbell, S., Sienkiewicz, R.
- Boosting Response Rates: Are There Optimal Times to E-mail Respondents?; 2006; Wood, E. W., O'Brien, J., Levin, K., Heller, T. H.
- The Impact of Follow-up Contacts od Survey Data and Response Rates; 2005; Westin, E., Harmon, M., Levin, K.
- Does Type of Pre-Notification Affect Web Survey Response Rates?; 2005; Harmon, M., Westin, E., Levin, K.
- Web, Mail, and Mixed-mode Data Collection in a Survey of Advanced Technology Program Applicants; 2004; Kerwin, J., Brick, P. D., Levin, K., Cantor, D., O'Brien, J., Campbell, S., Shipp, S., Wang, A.
- Comparison of Web, Mail, and Mixed-Mode Data Collection Methods in a Survey of R&D Funding; 2004; Brick, P. D., Kerwin, J., Levin, K., Cantor, D., O'Brien, J., Wang, A., Campbell, S., Shipp, S.
- Effects of sponsor identity and perceived data security on response rates and data quality; 2003; Davis, B., Levin, K., O'Brien, J., Wang, A., Gordon, A., Shipp, S.
- Examining Item Non-Response in a Mixed Mode Customer Satisfaction Study; 2002; Burr, M. A., Famolaro, T., Levin, K.
- Mode And Incentive Effects On Aspects Of Survey Administration And Data Quality; 2001; O’Brien, J. E., Levin, K., Hagerty, T., Greenlees, J. B., Saxon-Harrold, S. K. E., Kirsch, A....
- Examining Web vs. Paper Mode Effects In a Federal Government Customer Satisfaction Study; 2001; Burr, M. A., Levin, K., Becher, A.