Web Survey Bibliography
When people are asked to make comparative judgments, the direction of comparison has been found to influence the result of the comparisons. Comparing A to B often does not yield comparable results from comparing B to A. There are a number of ways comparative questions can be worded, but is there a more robust one? Our results suggest that there may be.
In this study, questions about whether industry or traffic contribute more to air pollution, whether TV or newspaper does a better job reporting news, and whether other people or oneself has more luck in life were asked in three formats. In the unidirectional comparison format, one of the compared objects served as the subject of the comparison while the other served as the referent (i.e. Does industry contribute more or less to air pollution than traffic?). In the balanced directional comparison format, two directional comparisons were presented such that both objects had a chance to be the subject or referent of the comparisons (i.e. Does industry contribute more to air pollution than traffic, traffic contribute more to air pollution than industry, or do they contribute about the same to air pollution?). In the third, non-directional comparison format, a comparison is framed such that neither objects clearly served as the subject or referent of the comparison (i.e. Which of the following two sources contribute more to air pollution, traffic or industry?). Within each format, two versions were constructed to control for order effects.
250 college students participated in an online experiment. Participants were randomly assigned to each of the six conditions when they logged on to the web site.
Preliminary analysis of the data partially supported previous findings of direction of comparison effect. The data also suggest that non-directional comparison yields less biased results than the other two formats.
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Web Survey Bibliography - The American Association for Public Opinion Research (AAPOR) 58th Annual Conference, 2003 (46)
- Determining the Probability of Selection for a Telephone Household in a Random Digit Dial Sample Design...; 2003; Triplett, T. A., Abi-Habib, N.
- Validations in Web-based Surveys; 2003; Crawford, S. D., Peytchev, A.
- Use and non-use of clarification features in web surveys; 2003; Tourangeau, R., Baker, R. P., Couper, M. P., Conrad, F. G.
- Web Experiment: Examining the Effect of Error Prompting on Item Nonresponse and Survey Nonresponse; 2003; Mooney, G., Rogers, B., Trunzo, D.
- Mode Effects in Web-enabled, Telephone and Face-to-Face Foreign Policy Surveys; 2003; Kull, S., Wolford, M. L.
- Differences in Mode of Questionnaire Administration: Self-Administered Web vs. CATI/CAPI; 2003; Carley-Baxter, L. R.
- The Effect of Data Collection Modality on Students’ Foreign Language Survey; 2003; Shieh, Y. Y.
- How web surveys differ from other kinds of user interfaces; 2003; Ehlen, P., Schober, M. F., Conrad, F. G.
- Differences in the Political Attitudes and Behavior of Cell and Land Line Telephone Users; 2003; Traugott, M. W., Joo, S. H.
- Surveys Using Cellular Telephones: A Feasibility Study; 2003; Steeh, C. G.
- Go With the Flow: Cognitive Testing of a Multi-mode, Multi-Agency Survey about Drinking Water; 2003; Wilson, B. F., Kamimoto, L. A., Whitaker, K. R., Williams, M., Dockins, C., Kim, H., Posnick, L. M.,...
- Asking Comparative Questions: A Comparison Of Three Wording Strategies; 2003; Liu, K.
- Comparing Propensity Score Weighting with Other Weighting Methods: A Case Study; 2003; Forsman, G., Varedian, M.
- It’s Only Incidental: Effects of Response Format in Determining Behavioral or Event Occurrence; 2003; Lafond, C.R., Smith, M. R., Behnke, C. S., Thomas, R. K.
- Evaluating Unit nonresponse Rates in Web Surveys - A Meta Study; 2003; Vehovar, V., Lozar Manfreda, K., Koren, G., Dolničar, V.
- Achieving high response rates on web-based surveys of post-secondary students; 2003; Nichols, L.B., Ghadialy, R.
- The Effects of Cash, Electronic, and Paper Gift Certificates as Respondent Incentives for a Web-Based...; 2003; Birnholtz, J. P., Horn, D. B., Finholt, T. A., Bae, S. J.
- Developing a Strategy for Sampling U.S. Mobile Phone Users Based on European Models; 2003; Buskirk, T. D., Callegaro, M.
- Comparing Internet “River,” Internet; 2003; Feld, K. G.
- A Comparison between Using the Web and Using the Telephone to Survey Political Opinions; 2003; Forsman, G., Isaksson, A.
- Design implementation of a Multimode Web Survey; 2003; Wine, S.J., Cominole, M.B., Carwile, D.S., Perry, K.
- Partnering with a Newspaper to Assess Community Opinion Online; 2003; Downs, E.P., Lindley, A.M.
- Implementing a Web Survey Administration System at the GAO; 2003; Feldesman, A.G.
- Cognitive Processes in Web Surveys; 2003; Fuchs, M.
- Using Internet-Based Surveys With Physicians, What Works and What Doesn't Work; 2003; Schneiderman, M., Thran, S., Adams, C., Lerner, B.
- Exploring Online Survey Metodologies: Who are the Respondents and How to Get them to respond; 2003; Wolter-Warmerdam, K., Gardinali, A.P., Wong, R.
- Using RGI (Respondent Generated Interval) to gather factual information in a web survey; 2003; Lusinchi, P.D.
- Methodological issues in Web data collection of ego-centered networks; 2003; Vehovar, V., Lozar Manfreda, K., Koren, G., Hlebec, V.
- Can What We Don’t Know (about “Don’t Know”) Hurt Us?: Effects of Item Non-response...; 2003; Krosnick, J. A., Behnke, C. S., Lafond, C.R., Thomas, R. K.
- How Does Ranking Rate?: A Comparison of Ranking and Rating Tasks.; 2003; Krosnick, J. A., Shaeffer, E. M., Thomas, R. K.
- Web vs. IVR: Mode Effects in Structured Interviews Utilizing Rating Scales; 2003; Callegaro, M., Bhola, D. S., Yang, Y.
- What They See Is What We Get: Response Options for Web Surveys; 2003; Tourangeau, R., Crawford, S. D., Conrad, F. G., Couper, M. P.
- Measuring Visual Political Knowledge; 2003; Prior, M.
- Collecting Eye Tracking Data to Test QUAID, A Web Facility that Helps Survey Methodologists Identify...; 2003; Graesser, A., Daniel, K. F., Cai, Z., Cooper, E., Whitten, S., Louwerse, M.
- Survey content foreknowledge and response rate; 2003; Ehrlich, N. J.
- Web Survey Design: Comparing Static and Interactive Survey Instruments; 2003; Nyiri, Z., Clark L.R.
- Comparing Web-Based Survey Methods with other Approaches: An examination of health knowledge, opinion...; 2003; Greiling, K.A., McCarrier, P.K., Stringer, M.C.
- The role of issue involvement in UK public attitudes to the single European currency; 2003; Roberts, E.C.
- Using an Instructional Web Site for Respondents to Improve Response Quality; 2003; Trussell, N., Lai, J. W., Shuttles, D. C.
- Partipation in Online Surveys: Results from a Series of Experiments; 2003; Kiniorski, A. K., Smith, M. R.
- Propensity score and calibration as bias reducing techniques in surveys based on Internet panels: application...; 2003; Johansson, C., Lorenc, B.
- When Respondents Know Too Much: Limitations of Web Surveys for Electoral Research; 2003; Callum, N., J., Sturgis, P.
- Measuring Customer Satisfaction with a Salient Event: An Experimental Design Analyzing the Impact of...; 2003; Schuldt, G. R., McDevitt, P. K.
- Effects of sponsor identity and perceived data security on response rates and data quality; 2003; Davis, B., Levin, K., O'Brien, J., Wang, A., Gordon, A., Shipp, S.
- Does Order Really Make a Difference? The Impact of Respondent and Question Characteristics on Response...; 2003; O'Neill, G.E.
- An Experiment with Respondent Burden in a Pop-Up Web Survey; 2003; David, P., Horner, L. R., Diedrichs, C., Rogers, S. M., Connell, T.