Web Survey Bibliography

Title Comparing Internet “River,” Internet
Year 2003
Access date 07.05.2004
Abstract Despite recent trends, Western Wats Center has remained dubious of the data effects of both the more established Internet “panel” sampling method as well as the more progressive “river” technique for high incidence research. No split mode research has been done prior to this study to substantiate or disprove the data effects of using either Internet “panel” or “river” techniques vis-à-vis each other, or of both vis-à-vis the “gold standard” of RDD CATI. To clarify the effects, Western Wats Center used free sample provided by several commercial sample vendors to conduct a high incidence, general population three-way split mode case study for Brigham Young University to measure and clarify the effects on data sets of using either Internet “panel” or the newly emergent Internet “river” sampling techniques for research of high incidence populations. The split mode study used RDD CATI, Internet “panel” and Internet “river” samples from major industry sample providers to collect data in each mode and compare it to data from the other two to measure the effects. Of special interest is the differentiation in final data between the Internet “river” and RDD CATI techniques, as well as the “river” and Internet “panel” techniques. This research is the first of its kind to compare these two Internet sampling methods with each other. The significance of the data differentiation in each comparative case will be discussed, as will comparative cost implications to researchers of using the “river” sampling technique as compared to CATI and Internet “panel” sampling methodologies.
Access/Direct link Homepage - conference (abstract)
Year of publication2003
Bibliographic typeConferences, workshops, tutorials, presentations
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Web Survey Bibliography - Canada (110)

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