The purpose of this research is to discuss the value of partnering with a local newspaper to assess community opinion online. The Tallahassee Democrat and Kerr & Downs Research are attempting to develop a representative sample of individuals in the Tallahassee area who will respond to an online survey about once a month. The project is in its introductory stage in which the newpaper is promoting the concept and encouraging individuals to go to a website to complete a brief demographic questionnaire. Respondents to the demographic questionnaire will be screened to form a demographically representative sample. Short (3 to 5 questions) questionnaires will be submitted via email to selected individuals about once a month and the results will be covered by the newspaper. The objective is to offer readers, as well as decision makers in the community, "legitimate" public opinion results in an inexpensive and periodic fashion. The presentation to AAPOR will focus on problems encountered in developing the sample, problems encountered in maintaining the sample, response rates, and the represntativeness of public opinion generated in this fashion.