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Web Survey Bibliography

Title Web vs. IVR: Mode Effects in Structured Interviews Utilizing Rating Scales
Year 2003
Access date 07.05.2004
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Abstract Survey researchers have reported some, albeit mixed, results on differences in response frequency distributions when the same item is delivered via an interactive voice response system (IVR) or the Web. The current paper reports three studies that expanded research in this area. In these studies, structured instruments for personnel selection were administered to job applicants as well as incumbents. These instruments contained items that utilized 5-point Likert scales. Data were collected via IVR where respondents entered answers using the telephone keypad or via the Web where respondents entered answers using mouse clicks. In Study 1, responses of more than 25,000 job applicants to two selection instruments were compared between the Web and IVR modes. In Study 2, job applicants’ responses were compared with those obtained from a group of incumbents (n=144) via IVR. In Study 3, 134 job incumbents were administered another selection instrument on two different occasions, one in the IVR mode and the other in the Web mode. Our results revealed directional mode effects between the Web and IVR modes. However, with job applicants, differences in responses between modes were small. Furthermore, it was hypothesized that mode effects may be moderated by factors such as respondents’ motivations. Our findings were consistent with this hypothesis. The significance of the current study is twofold. First, it expanded the research on Web versus IVR mode effects from the survey research area to the personnel selection arena. Secondly, it expanded previous research by investigating factors that moderate mode effects
Access/Direct link Survey Research and Methodology (full text); Homepage - conference (abstract)
Year of publication2003
Bibliographic typeConferences, workshops, tutorials, presentations
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Web survey bibliography - Callegaro, M. (70)

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