Web Survey Bibliography

Title Web Experiment: Examining the Effect of Error Prompting on Item Nonresponse and Survey Nonresponse
Year 2003
Access date 10.05.2004
Abstract Mail and Web questionnaires are both self administered. Unlike mail questionnaires, however, the programming behind Web instruments makes it possible to identify respondent errors. This ability poses some interesting questions, such as : (1) To what extent should respondents be made aware of their errors and be asked to rectify them; and (2) At what point does the burden of being asked to correct errors cause a respondent to stop participating? To test these questions, we added a Web experiment to a large mixed-mode (mail/web/phone) survey. All sample members received an initial questionnaire packet containing a cover letter that encouraged completing the questionnaire by mail or Web, a copy of the survey questionnaire, and a pink flyer with Web information, such as user ID, unique password and URL. Those who went to the questionnaire website were randomly placed in one of three groups:
·Level 1: Respondents received no error prompts and could answer or skip any question (similar to answering a mail questionnaire).
·Level 2: Respondents received error prompts for skipped questions and selected consistency errors. After receiving the prompt, Level 2 respondents could choose to either correct the error or move to the next question.
·Level 3: Respondents received the same error prompts sent to Level 2 respondents, however, in Level 3, the program would not allow the respondent to continue until the identified error was corrected (similar to the programming in a CATI instrument).
We will examine how these differences in error prompting and requiring a response from respondents impacted both item nonresponse and survey nonresponse
Access/Direct link Homepage - conference (abstract)
Year of publication2003
Bibliographic typeConferences, workshops, tutorials, presentations
Print

Web Survey Bibliography - The American Association for Public Opinion Research (AAPOR) 58th Annual Conference, 2003 (45)