Web Survey Bibliography

Title Surveys Using Cellular Telephones: A Feasibility Study
Author Steeh, C. G.
Source The American Association for Public Opinion Research (AAPOR) 58th Annual Conference, 2003
Year 2003
Access date 10.05.2004
Abstract Survey research today stands at a crossroads just as it did in the 1970s when telephone surveys began to replace face to face surveys. Once again rapid technological change has led to new modes of administration that, while offering expanded opportunities, also threaten the viability of some types of survey research. Nowhere is this more obvious than in the case of the random digit dial telephone survey. Currently buffeted on the one hand by the internet and on the other by the proliferation of new telephone technologies, RDD surveys seem especially vulnerable. Even without taking into account the widespread use of cellular telephones, some researchers have already suggested that RDD surveys are no longer valid. Since the transition from landline to cellular telephones is well underway, the situation may be more precarious than they forecast. Yet very little research in the United States to date has empirically examined the impact of this transition on random digit dial surveys of the general population. Given the dependence of survey research on telephone administration, studies must explore the feasibility of using cellular telephones to conduct interviews.
The proposed paper will report the initial findings from an experimental comparison of two national surveys, one a standard RDD survey conducted via landline telephones and the other a survey of cellular telephone numbers where the first contact with a respondent will be made through a cellular telephone. From this comparison we will be able to address such important issues as the extent of noncoverage of the target population in traditional RDD surveys, respondent reaction to a survey contact initiated through a cellular telephone, and whether cellular telephones provide an alternative means of contacting hard-to-reach respondents.
Access/Direct link Homepage - conference (abstract)
Year of publication2003
Bibliographic typeConferences, workshops, tutorials, presentations
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Web Survey Bibliography - The American Association for Public Opinion Research (AAPOR) 58th Annual Conference, 2003 (45)