Web Survey Bibliography
Title A comparison of online and postal data collection methods in marketing research
Source Marketing Intelligence & Planning, 21, 2, pp.85-95
Access date 10.05.2004
Full text pdf (306k)
Abstract The widespread acceptance of the use of online techniques in market research necessitates appreciation of the relative advantages and disadvantages of these techniques over more traditional research methods. This paper reports on a study which directly compares online and postal data collection methods using the same survey instrument on two samples drawn from the same population of football club subscribers. The results confirm that the online and postal respondents are demographically different. Online data collection is shown to be less expensive per respondent and that data collection is faster, however, an overall lower response level is achieved relative to the postal data collection method. Of greater importance, though, are the findings that respondents seem to answer questions differently online than they do via postal methods. The conclusion here is that online data collection should not be treated as a direct substitute for postal data collection in every instance.
Bibliographic typeJournal article
Year of publication2003
Web Survey Bibliography - Leisure (31)
- Can Online Surveys Substitute Traditional Modes? An Error-Based Comparison of Online and On-Site Tourism...; 2013; Kim, N., Yu, X., Schwartz, Z.
- Effects of Response Format on Measurement of Readership; 2013; Thomas, R. K., Cobb, C. L., Baim, J.
- Surveying “difficult-to-sample” backpackers through Facebook? Employing a mixed-mode dual...; 2013; Morris Paris, C.
- Ebook readings jumps, print book reading declines; 2012; Rainie, L., Duggan, M.
- Using e-surveys to access the views of football fans within online communities; 2012; Gibbons, T., Nuttall, D.
- Exploring New Pathways to Survey Recruitment; 2012; Bilgram, V., Stadler, D.Jawecki, G.
- Recreation Participation and Conservation Attitudes: Differences Between Mail and Online Respondents...; 2011; Graefe, A., Mowen, A. J., Covelli, E.
- Cross-country Comparisons: Effects of Scale Type and Response Style Differences; 2011; Thomas, R. K.
- Separation of selection bias and mode effect in mixed-mode survey – Application to the face-to...; 2011; Bayart, C., Bonnel, P.
- Movie Mobile Polls: Does Survey Mode Make a Difference?; 2010; Williams, D.
- 3 screen measurement: Soccer World Cup 2010; 2010; Conry, S., Benezra, K., Singh, S.
- E-mail Experiments in Web Surveys; 2010; Hupp, A., Murray-Close, M.
- Communicating Disclosure Risk in Informed Consent Statements; 2010; Singer, E., Couper, M. P.
- Effects of Personalization, Length and Choice of Mode on Cooperation Rates for Mixed Mode Recontact...; 2010; Steiger, D. M., Chattopadhyay, M., Royal, D.
- Does Providing a Choice of Survey Modes Influence Response?; 2010; Lesser, V. M., Newton, L., Yang, D.
- Can a professional questionnaire layout make up for a boring topic? The mediating role of topic interest...; 2010; Keusch, F., Mayerhofer, W., Jungreithmaier, S., Weilbuchner, N., Führer, R., Kling, H.
- Differential Effects of Web-Based and Paper-Based Administration of Questionnaire Research Instruments...; 2010; Hardré, P. L., Crowson, H. M., Xie, K.
- Life360: Usability of Mobile Devices for Time Use Surveys; 2010; Lai, J. W., Vanno, L., W., Pearson, J., Makowska, H., Benezra, K., Green, M.Link, M. W.
- Continuous Measurement of Musically-Induced Emotion: A Web Experiment ; 2009; Egermann, H., Nagel, F., Altenmueller, E., Kopiez, R.
- E-epidemiology : Adapting epidemiological methods for the 21st century; 2009; Bexelius, C.
- The Use of Online Methodologies in Data Collection for Gambling and Gaming Addictions; 2009; Griffiths, M. D.
- Regular events in travel behaviour research: setup of a longitudinal websurvey; 2006; Cools, M., Moons, E., Wets, G.
- Comparing Mail and Web-Based Survey Distribution Methods: Results of Surveys to Leisure Travel Retailers...; 2005; Cole, S. T.
- An Internet Study of Cybersex Participants; 2005; Daneback, K., Cooper, A., Mansson, S.-A.
- Modeling Participation in an Online Travel Community; 2004; Wang, Y., Fesenmaier, D. R.
- Coverage Error Embedded in Self-Selected Internet-Based Samples: A Case Study of Northern Indiana; 2004; Hwang, Y.-H., Fesenmaier, D. R.
- Open-ended vs. Close-ended Questions in Web Questionnaires; 2003; Reja, U., Lozar Manfreda, K., Hlebec, V., Vehovar, V.
- A comparison of online and postal data collection methods in marketing research; 2003; Adam, S., McDonald, H.
- Use of Internet-based household travel diary survey instrument; 2002; Adler, T., Rimmer, L., Carpenter, D.
- Usability Testing of Web Data Collection Instruments; 2002; Thalji, L., Antunes, M. J., Wiebe, E. F.
- Using the Internet for travel and tourism survey research: Experiences from the net traveler survey; 1996; Schonland, A., Williams, P.