Web Survey Bibliography
Title Application of image-based conjoint analysis on the internet
Author Koch, T.
Year 2004
Access date 10.05.2004
Abstract The key objective of the study was to determine the preference impact of different concept attributes for the purchase of mobile handsets. In this context, product design, brand, price and technical equipment were selected as variable product attributes. Data was collected in an online survey generated on PHP4 basis. Coming from different websites the respondents were lead via links to the online questionnaire. Since the project was a co-operation between ISI, the University of Applied Sciences Nordhausen and the University of Applied Sciences Wernigerode a major part of the respondents were recruited on the websites of these research establishments. As an incentive to participate in the study, the respondents had the chance to win three premium Siemens mobile handsets. The usage of a new developed application made it possible the first time to integrate holistic product images into an online Choice Based Conjoint Analysis. During the Conjoint section of the questionnaire, the relevant attribute levels were read out in a systematically varied way of a database. The separate images of the attribute levels were merged into an entire image of the product. The main focus of this contribution will be the demonstration of the technical possibilities arising today for the realization of computer based "Online Conjoints". Furthermore the particular advantages of multimedia product presentation in online surveys will be discussed. In the near future, increasing progress in high-quality stimulus presentation (especially in the realistic presentation of product concepts) will enable online market researchers to simulate realistic buying situations with 3D-objects in the context of discrete-choice approaches. The application of Online-CBC offers the possibility to evaluate very realistic concepts before being forced to develop expensive physical prototypes.
Abstract - optional Ziel einer Pilotstudie war es, die Präferenzwirkung von Konzeptmerkmalen beim Kauf eines neuen Handys zu ermitteln. Dabei wurden das Designs, die Marke, der Preis und die technische Ausstattung als variable Produkteigenschaften gewählt. Die Erhebung der Daten erfolgte mittels einer in PHP4 generierten Online-Befragung. Auf verschiedenen Websites wurden die Probanden mittels Link zur Befragung durchgeführt. Da es sich bei der Studie um ein Kooperationsprojekt mit der FH Nordhausen und der Hochschule Harz in Wernigerode handelte, wurde ein Großteil der Teilnehmer über die Websites dieser Forschungseinrichtungen eingeladen. Als Teilnahmeanreiz konnten die Probanden drei hochwertigen Siemens-Handys gewinnen. Durch den Einsatz einer neu entwickelten Applikation gelang erstmalig die Einbindung von Bildern ganzheitlicher Produkte in eine Online-Choice-Based-Conjointanalyse. Während des Conjoint-Befragungsteils wurden die relevanten Merkmalsausprägungen aus einer Datenbank systematisch variiert ausgelesen und die Einzelbilder der Eigenschaften zu einem Produktbild zusammengefügt. Schwerpunkt des Vortrages ist die Darstellung der technischen Möglichkeiten, die sich heute bei der Umsetzung einer computergestützten "Online-Conjoint" bieten. Weiterhin sollen die besonderen Vorteile der grafischen Gestaltungsmöglichkeiten in Online-Befragungen erörtert werden. Mit einer weiteren Verbesserung der Stimulusqualität (insbesondere die realistische Darstellung der Konzepte) wird es demnächst gelingen, Discrete-Choice Ansätze mittels realistischen "Regalplatzsituationen" mit 3-D-Objekten in der Online-Marktforschung umzusetzen. Bei der Nutzung von CBC eröffnet sich damit die Möglichkeit, sehr realistisch anmutende Konzepte zu überprüfen, bevor teure Prototypen hergestellt werden.
Access/Direct link Homepage - conference (abstract)
Year of publication2004
Bibliographic typeConferences, workshops, tutorials, presentations
Web Survey Bibliography - 2004 (512)
- Presuming pervasive internet access: The survey research paradigm in transition; 2004; Coates, D.
- The impact on interviewee behavior caused by audiovisual online-communication answering sensitive questions...; 2004; Muehlenfeld, H. -U.
- HISBUS Online-Panel: A virtual student village as an instrument for providing political advice and flash...; 2004; Muessig Trapp, P.
- Comparison of laboratory and online experiments: A research program; 2004; Ollesch, H., Heineken, E., Schulte, F. P.
- Paper and pencil or online? Methodological Experiences from an employee survey; 2004; Poetschke, M.
- Employee surveys via Internet or paper? The influence of administration mode, anonymity, voluntariness...; 2004; Reips, U. -D., Franek, L.
- Using web surveys in mixed-mode approaches: an experimental comparison with traditional survey modes; 2004; Riek, S., Rietz, C., Kruger, T.
- Teaching online methods in higher education - the study module "Experimental Psychology" as an example...; 2004; Schulte, F. P., Heineken, E., Ollesch, H.
- "What the h... are they doing?" - What are respondents doing while filling in an online-questionnaire...; 2004; Stieger, S.
- An Overview of Capabilities and Methodological Research Conducted by the Government and Academic Area...; 2004; Dennis, J. M.
- Probability Samples vs. Volunteer Respondents in Internet Research: Defining Potential Effects on Data...; 2004; Pineau, V., Slotwiner, D.
- R U There? Using Text Messaging as a method of contact in Wireless; 2004; Buskirk, T. D., Steeh, C. G.
- Qualitative Discussion Groups: An Online Contribution to Research Methods; 2004; Dammer, I.
- Motivations underlying the intention to participate in Internet-based research; 2004; Deutskens, E., Wetzels, M., de Ruyter, K.
- Online Experiments in Commercial Market Research; 2004; Nordmeyer, C. -F., Geissler, H., Donath, T.
- Online- and offline-employee surveys in theory and practice; 2004; Escher, C., Hauser, F.
- Do access panels really yield representative results?; 2004; Faas, T.
- Mode test of an online and paper employee satisfaction survey: Comparison of respondents and non-respondents...; 2004; Gesell, S. B., Burkholz, S. D., Standiford, M. J.
- Online-Surveys: Effects of different display formats, response orders as well as progress indicators...; 2004; Glauer, R., Schneider, D.
- What They See Is What We Get: Response Options for Web Surveys; 2004; Tourangeau, R., Crawford, S. D., Conrad, F. G., Couper, M. P.
- Stereotypic Response Patterns within Matrix Questions in Web Surveys; 2004; Gockenbach, S., Bosnjak, M., Goeritz, A.
- Material Incentives in Web Surveys: Two Meta-Analyses; 2004; Goeritz, A.
- Salutation, Power and behaviour in on-line panels; 2004; Joinson, A. N., Reips, U. -D.
- Web-based surveys in market and social research - usage and needs of different user groups in the EU; 2004; Kaczmirek, L., Bosnjak, M., Bandilla, W., Auer, T.
- Conceptual brand m@pping - A web-based method to elicit conceptual networks of brand knowledge and to...; 2004; Klein-Reesink, T.
- Website optimisation & controlling by benchmarking; 2004; Knapp, F.
- Application of image-based conjoint analysis on the internet; 2004; Koch, T.
- E-voting: participation, turn out, and digital divide; 2004; Oostveen, A.-M., Besselaar, P.
- The Effect of Motivating Elements on Response Strategies in Online Surveys; 2004; Boehme, R.
- Online and other methods of data collection in employee surveys: A comparison; 2004; Borg, I., Faulbaum, F.
- Are online-offline differences in personality test scores due to increased self-disclosure?; 2004; Buchanan, T., Joinson, A. N.
- Telephone versus Internet samples for a national advisory referendum: are the underlying stated preferences...; 2004; Li, H., Berrens, R. P., Bohara, A. K., Silva, C. L., Weimer, D. L., Jenkins-Smith, H. C.
- Should We Trust Web-Based Studies? A Comparative Analysis of Six Preconceptions About Internet Questionnaires...; 2004; Gosling, S. D., Vazire, S., Srivastava, S., John, O. P.
- On the integration of the Internet into science communication; 2004; Barjak, F.
- Determinants of participitation in online access panels; 2004; Batinic, B.
- Spotting online influentials among business audiences. Using online research in viral marketing campaigns...; 2004; Cakim, I.
- Publishing survey reports with XML; 2004; MacKay, I.
- Fully automated quality monitoring; 2004; Lundgren, P., Nergard, A.
- Are the mobile phone users ready for MCASI - mobile computer assisted self interviewing?; 2004; Tjostheim, I., Thalberg, S.
- What you see is what you get: An international perspective in online survey design; 2004; Thomas, R. K.
- Website design is about understanding the user: How a modal theory of user experience can help develop...; 2004; Comley, P., Lang, J.
- “The full picture” – using eye tracking technology to make web site design more effective...; 2004; Barber, H., Janes, I.
- From e-surveys to e-interviews: how to use technology to interact more intelligently with respondents...; 2004; Loewe, G.
- Sampling: the next must-have for online market researchers; 2004; Luth, R.
- Online panels are the future!; 2004; Noyce, D.
- Internet-Usage within a Delphi-study; 2004; Balzer, L.
- User and Non-user Behaviour - Illustrated by the largest Internet Retailer; 2004; Ergenzinger, R., Bamert, T.
- The impact of web page text-background colour combinations on readability, retention, aesthetics and...; 2004; Hall R. H., Hanna, P.
- An Examination of the Equivalence of Web-Based Versus Paper-and-Pencil Upward Feedback Ratings: Rater...; 2004; Smither, J.W., Walker, A.G., Yap, M.K.T.
- The role of metadata in the Statistical Knowledge Network - An emerging research agenda; 2004; Denn, S., Hs, S.W., Hert, C. A.