Web Survey Bibliography

Title Navigational issues in the design of online self-administered questionnaires
Author Norman K. L., Friedman, Z., Norman, K., Stevenson, R.
Source Behaviour & Information Technology, 20, 1, pp. 37-45
Year 2001
Database Ingenta Select, EBSCOhost
Access date 10.05.2004
Abstract Answering questions on surveys involves the access of internal knowledge structures, the retrieval of records from external databases and the navigation of items on the interface. In this study a number of alternative designs for online questionnaire presentation were investigated. A long heterogeneous survey was partitioned in four ways: whole form, semantic sections, screen pages and single items. Questionnaires were presented with or without an index, resulting in eight versions. Neither initial completion times nor subjective assessments differed among the eight versions due to the highly linear navigation of the surveys. Respondents were asked to revisit 16 questions based on the topic of the question or on the question number and to change their answers. Revision times reflected ease of finding items in the structure of the survey and the use of an index to the sections of the questionnaire.
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Ingenta Select (full text); EBSCOhost (full text)

Year of publication2001
Bibliographic typeJournal article
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Web Survey Bibliography - Behaviour & Information Technology (7)