Web Survey Bibliography
Title Navigational issues in the design of online self-administered questionnaires
Author Norman K. L., Friedman, Z., Norman, K., Stevenson, R.
Source Behaviour & Information Technology, 20, 1, pp. 37-45
Access date 10.05.2004
Abstract Answering questions on surveys involves the access of internal knowledge structures, the retrieval of records from external databases and the navigation of items on the interface. In this study a number of alternative designs for online questionnaire presentation were investigated. A long heterogeneous survey was partitioned in four ways: whole form, semantic sections, screen pages and single items. Questionnaires were presented with or without an index, resulting in eight versions. Neither initial completion times nor subjective assessments differed among the eight versions due to the highly linear navigation of the surveys. Respondents were asked to revisit 16 questions based on the topic of the question or on the question number and to change their answers. Revision times reflected ease of finding items in the structure of the survey and the use of an index to the sections of the questionnaire.
Year of publication2001
Bibliographic typeJournal article
Web Survey Bibliography - Behaviour & Information Technology (7)
- The equivalence of Internet versus paper-based surveys in IT/IS adoption research in collectivistic...; 2013; Fang, J., Wen, C., Prybutok, V.
- Using the Internet for speech research: an evaluative study examining affect in speech; 2011; Knoll, M. A., Uther, M., Costall, A.
- Relationship of Metacognitive Monitoring with Interaction in an Asynchronous Online Discussion Forum; 2010; Topcu, A.
- A study of the suitability of videophones for psychometric assessment; 2006; Demiris, G., Oliver, D., Courtney, K.
- The impact of web page text-background colour combinations on readability, retention, aesthetics and...; 2004; Hall R. H., Hanna, P.
- Sociability and usability in online communities: determining and measuring success; 2001; Preece, J.
- Navigational issues in the design of online self-administered questionnaires; 2001; Norman K. L., Friedman, Z., Norman, K., Stevenson, R.