Up until about ten years ago, the differences between qualitative and quantitative research could be clearly articulated. But with advances in panel management, text analytics and the kind of inquiry and feedback enabled by Web 2.0 technologies, the boundaries between the two forms of research are blurring. These trends have become flashpoints in a larger debate about sample size, respondent quality and reliability.
Accelerating that (con)fusion is the explosive growth of market research online communities (MROCs).
In this workshop, we’ll define what MROCs are, establish some guidelines for determining when they are (and are not) an appropriate tool, discuss case studies and examples of how they have been used to advance agencies’ and brands’ learning and business objectives, explore and debate the tradeoffs inherent in this methodology, discuss methods for evaluating the success of a community, and jointly develop strategies to employ MROCs in addressing class participants’ immediate challenges.
In combination with Latin America 2012.
- Dec 12 2013 1st Southern European Conference on Survey Methodology (SESM) and VI Congreso de Metodología de Encuestas...
- Feb 20 2014 2014 Conference on Statistical Practice
- Mar 05 2014 GOR 14 - General Online Research 2014
- Mar 23 2014 CEE Research Forum 2014
- May 05 2014 8th Annual International Conference on Sociology
- May 11 2014 Asia Pacific 2014
- May 15 2014 AAPOR 69th Annual Conference
- Jun 16 2014 1st Annual International Conference on Demography and Population Studies 2014
- Jun 27 2014 Mixed Methods International Research Association (MMIRA) Conference 2014
- Jul 13 2014 XVIII ISA World Congress of Sociology
- Aug 02 2014 2014 Joint Statistical Meetings
- Sep 07 2014 ESOMAR Congress 2014
- Oct 08 2014 The 2014 IAOS Conference on Official Statistics
- Jul 27 2015 60th ISI World Statistics Congress 2015
- Jun 20 2016 Fifth International Conference on Establishment Surveys 2016