The annual Mobile Research Conference, hosted by Globalpark, a QuestBack company, since 2009, is partnering with the Merlien Institute and GreenBook for future events. The annual London Mobile Research Conference will now be called Market Research in the Mobile World Europe, and the next will be held 18-19 April 2012 in Amsterdam.
Research in the Mobile World Europe conference will focus on four main modules:
- Riding the Crest of the Innovation Wave - the latest advances in emerging research technologies from the firms that are at the cutting edge of innovation.
- Best Practices in Emerging Research Methods - the current state of the development of best practices within the new research paradigm.
- Threats & Opportunities: The Research Industry Outlook - research practices that take advantage of new opportunities and can overcome the numerous challenges facing practitioners.
- To Boldly Go Where No Researcher Has Gone Before - presenters and attendees will work together as futurists to develop a working model of what the global market research space may be like in the mid-term future.
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